Marketing is the backbone for any startup that wants to compete in today’s world. We can see several startup companies failing to make a mark because of scrawny marketing strategies. If you can’t develop a good marketing strategy, then it will make things even more difficult.

And why won’t you? Facebook has over 2 billion active users. Instagram has almost audience of one billion, and Twitter has over 400 million users as we currently speak. So, that’s a huge opportunity for you to reach out to the right people and build your potential audience.

Social media marketing has turned increasingly important for any startup in 2021. Of all the social media platforms present today, Instagram is undoubtedly at the top. So, if you are planning to launch a startup and cannot understand how to develop a good marketing strategy, here are 10 Instagram marketing tips that will help you to get the edge over others.

#1. Use the Right Hashtags

10 Instagram Marketing Tips for Startups 1

You must have seen innumerable people using hashtags in their Instagram posts, right? Why do they do it? They do it in order to increase their chances of getting discovered in this vast platform.

Using the right hashtags is one of the best ways to reach out to more people and target your campaigns to the right audience. Always keep in mind that Instagram posts with hashtags get more likes and comments from people.

If you are wondering how to use hashtags, watch how Lush Cosmetics market their brand. The brand uses hashtags for user-generated content. They always encourage their followers to use their hashtags whenever they are posting about their brand.

#2. Post at The Right Time

post at the right time

One of the best things about Instagram is that it offers you the ability to get in-depth analytics and data. With the help of which you can keep track of the habits of your followers and how they can be influenced.

Posting your content at the right time is a great way to make your posts get more exposure. Using Instagram analytics, you can check at which time your Instagrammers are more active. 

You can even find out the days when your page experiences more traffic. This trick can prove to be a game-changer for you.

#3. Take the Help of Videos

help of videos

Make sure to post videos very often on your feed because they can attract more views and engagement. You’ll be surprised to know that sponsored Instagram videos can generate three times more comments than Instagram photos.

Videos have the ability to build trust and credibility for your brand in the long run. Instagram allows you to create short video reels or long IGTV videos.

Depending on the content you are going to put up, you can choose any one of them. People always love to watch visuals more than texts. For example, you can visit Gillette’s official Instagram page and check out their “Best a Man Can Be” campaign video. It garnered more than 200 million views, and engagement was at an all-time high.

#4. Don’t Forget to Go Live

go live

As a startup; it will be difficult for you to build trust and genuine relationships with the customers in the beginning. But, there are different ways to attain it. Instagram Live is one of them. 

When you go live, your followers get the opportunity to have a face-to-face interaction with the brand and its members. It instantly builds a sense of trust and credibility among the users.

People feel more comfortable and confident when they are going to shop from your brand. Go live frequently, talk with the followers and address any kind of queries they have.

#5. Run Instagram Adverts

Instagram ads can prove to be a serious help in order to get recognized among the audience. Instagram’s potential advertising reach is 1.16 billion users, and that is a massive number. Depending on the amount of money you are willing to spend, Instagram will show you the number of people who will be exposed to the advertisement. 

run Instagram adverts

Native ads can do wonders when you try to promote your business and its products. There are different advertising mediums available on Instagram. Select the one you like the most.

#6. Optimize Your Account

You must optimize your Instagram account carefully. Add your brand’s logo as the profile picture, add your address, contact number, email ID, and various other details to help your customers reach you. 

Add a clickable link on your profile as well so that your Instagram followers can visit your official website. Don’t forget to add Call-to-action buttons and ask your followers to use them when necessary.

#7. Different Content

To keep the audience engaged and interact with you on your page, it is essential to upload different kinds of content. Don’t just use just videos or pictures.

Use a variety that will diversify your efforts to reach out to the followers: upload behind-the-scenes posts, text-based images, and videos. At the same time, regularly update your stories and share user-generated content as well. All of these will surely make your page likeable.

#8. Maintain Consistency

In every field you go, consistency is the key. The same goes for Instagram marketing. You have to upload at least 2 – 3 times every week in order to maintain a consistent engagement with the followers.

If you have built a good following, people will expect you to post good content. So, you cannot go posting one content after two weeks.

#9. Interact with The Audience

interact with the audience

One of the reasons why many people fail to make a mark is because they don’t interact with the people. Reply to your inbox messages, reply to the comments your audience tag you in, host Q&A sessions and answer their questions, share any stories they have talked about you, etc. All of this keeps your followers happy and helps you to grow a brilliant & interactive community.

#10. Be Patient

Last but not least, be patient. A lot of startups give up because they are not consistent and patient enough. In today’s market, you cannot choose to be restless and give up so easily.


Make sure to follow all the tips that we have shared with you, learn from your mistakes, pay attention to your audience, and you will see that your Instagram marketing strategy will boom.

Instagram is one of the best platforms to build a faithful and loyal audience. So what are you waiting for? Follow our tips and implement them in the real world. You will start seeing results in no time. Best of luck with that!

Author Bio:

Bhavik Soni

Name: Bhavik Soni


Bhavik Soni is a Creative Writer at Auto Monkey. We provide an original analysis of the latest happenings in the social media industry. Connect with Latest Social Media Trends and News plus tips on Twitter, Facebook and other social tools on the web.