Marketing Archive

Surefire Ways to Build a Business Brand Through Social Media

Today, you can hardly find a business that doesn’t benefit from social media marketing. And you can see why. Statistics show that social media reach keeps growing: Right now, 3.48 billion people use social media. This number increased by 9% compared to last year. Digital consumers spend almost 3 hours daily on social media. Facebook [&hellip

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How can small businesses leverage social media marketing for promotion and market acquisition?

Are you new to social media? Getting started can feel a little alien at first, primarily if you have never managed a business profile before. Thankfully, both Facebook and Instagram have made the management of business profiles simpler than before. In fact, posting from business accounts is no different than posting from personal social media [&hellip

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Video Marketing is a Game of Seconds

Turn your website and landing pages into a conduit for inbound marketing. By using video in marketing, your customers, prospects and visitors can engage deeper with your brand. Marketing is a game of seconds. Keeping a visitor or prospect on any web page for even a few seconds longer can radically reduce your bounce rate [&hellip

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7 Areas to Focus on Marketing Your Products and Services Online

There’s a lot involved in effective online marketing. It requires knowledge of brand building, search engine optimization and many other elements. Despite its complexities, it’s necessary that you find a way to master the marketing of your products and services. Fortunately, there are many ways to overcome any hurdles that arise. Experts like Brand That [&hellip

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Easily Shareable Content Helps in Winning More Followers And Traffic

Liking and sharing is the only way to reach out to more people out there active on different social media channels. When they like a post, they will share it with their friends and other acquaintances. This will not only increase your reach but will also create a better brand awareness.Therefore, make sure that you [&hellip

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7 Strategies CMOs Should Leverage with Their CFOs

CFOs are a crucial cog in any business. The CEO of a company relies on the CFO to control the financial side of the business and more importantly, to have a good eye on the bottom line. You could consider the CFO as the right-hand man to the CEO. The CMOs need to build a [&hellip

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Ice Melting CRM Techniques That Every Business Entrepreneur Must Know

Customer relationship management (CRM) systems utilize technology to manage relationships between a business and its target market. The overall goal of these systems is to improve this relationship. When referring to CRM, we’re talking about a carefully planned system that helps with things like managing contacts, boosting the sales journey, and improving the productivity of [&hellip

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Eat with your eyes: The importance of packaging and labelling

There’s an old culinary proverb that says, “You eat first with your eyes.” This means that before you even taste a dish, your opinion on a certain product is mostly shaped by how it looks. In the case of food, the more delish and appetizing the packaging is, the more likely that it will be [&hellip

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10 Tips to Create an Engaging Email Marketing Campaign

In the age of social media, emails still work wonders. An email list is the safest marketing method to rely on in your business. Social media platforms can drop or close down, or experience glitches which means you can’t reach your audience. Having an email list of people that have opted in for your content [&hellip

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The Benefits of Blogging for Business and Marketing

How Business Blogging Can Help to Develop Your BusinessDo you know why having a blog is necessary for every business? Writing blog posts became an affordable and effective marketing tool for increasing brand visibility that anyone can try. Check these major benefits of blogging for business to learn how blog articles can help to empower [&hellip

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