Marketing Archive

Nifty Ways to Get the Word Out There about Your Event Planning Agency

As your event planning business kicks off, you need to market yourself to ensure a steadily growing client base. Being good at your core competency, will not be enough to cut it in the business world! You will need to learn a number of other things ranging from writing contracts and finding vendors to scouting [&hellip

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Certified Royalty-Free Stock Photos for Small Business Companies

Professional behind-the-scene photos and high-quality imaginary depicting business insights are indispensable for building your brand image. However, chances are sooner or later you will have to resort to using stock shots – yes, even if you tend to think most of them are unoriginal, vague, low-quality, and stinky. Surprisingly, if picked accurately and with care, [&hellip

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Smart Ways To Boost Customer Acquisition

In a highly saturated marketplace, the competition for generating leads is bound to get tougher and tougher. One of the best ways to make sure that your business can achieve growth and maintain relevance is to boost your customer acquisition methods. However, things are easier said than done when crucial factors such as your marketing [&hellip

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How to keep up your online reputation by implementing reputation management programs?

The advent of online business has provided customers with endless options for accessing information when deciding about how and where they want to spend their money. Regardless of what people search online, from hiring a building inspector to appointing an accountant or an SEO company, it takes just a few seconds to look at consumer [&hellip

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Creating Brand Identity for Small Business [Infographic]

Starting a new business can be challenging. Nowadays, the competition is fierce in any industry, and new business owners need to think about establishing their product or a service in the marketplace. Entrepreneurs might ask themselves what is the key to making their product recognizable among customers. Well, there’s no universal answer, it can vary [&hellip

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Best Ways to Use Interactive Content to Attract Necessary Audiences

No matter what you post to promote your business, adopting an interactive content strategy can turn your whole marketing campaign around. Did you know that the most-read story on the New York Times website is an interactive quiz? And did you know that over 90% of readers finished it? The performance of interactive content often [&hellip

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10 Tactics to Perfect Your Online Market Research

Marketing research is the process of gathering information about products and consumers which will help connect you with your customers in order to provide them with the products and services they want and need. Effective marketing research can help your business keep one step ahead of your competitors. Market research enables you to learn from [&hellip

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Why a Business Has a Voluntary Recall Of a Product

Every day the Food and Drug Administration receives voluntary recalls from companies. Consumers have the option to sign up on their website to receive email alerts about product recalls. So, why would a company voluntarily recall a product? If no one has reported a problem, why would the company go out of its way to [&hellip

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Surefire Ways to Build a Business Brand Through Social Media

Today, you can hardly find a business that doesn’t benefit from social media marketing. And you can see why. Statistics show that social media reach keeps growing: Right now, 3.48 billion people use social media. This number increased by 9% compared to last year. Digital consumers spend almost 3 hours daily on social media. Facebook [&hellip

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How can small businesses leverage social media marketing for promotion and market acquisition?

Are you new to social media? Getting started can feel a little alien at first, primarily if you have never managed a business profile before. Thankfully, both Facebook and Instagram have made the management of business profiles simpler than before. In fact, posting from business accounts is no different than posting from personal social media [&hellip

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