Marketing Archive

Eat with your eyes: The importance of packaging and labelling

There’s an old culinary proverb that says, “You eat first with your eyes.” This means that before you even taste a dish, your opinion on a certain product is mostly shaped by how it looks. In the case of food, the more delish and appetizing the packaging is, the more likely that it will be […

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10 Tips to Create an Engaging Email Marketing Campaign

In the age of social media, emails still work wonders. An email list is the safest marketing method to rely on in your business. Social media platforms can drop or close down, or experience glitches which means you can’t reach your audience. Having an email list of people that have opted in for your content […

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The Benefits of Blogging for Business and Marketing

How Business Blogging Can Help to Develop Your BusinessDo you know why having a blog is necessary for every business? Writing blog posts became an affordable and effective marketing tool for increasing brand visibility that anyone can try. Check these major benefits of blogging for business to learn how blog articles can help to empower […

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Why your business needs local based customer support

Good customer service is all about taking care of the needs of your customer during the entire sales cycle: both pre and post purchase. Your business can only thrive if you take proper care of your customers. You must consider customer service as an important KPI because you don’t want to lose your existing customers […

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Offline Marketing Strategies to Boost Your Online Brand

In this digital era, your online presence and brand are essential in order for your customers to engage with you, for you to attract prospective ones, and position yourself as an authority in the industry. However, this in no way means that offline marketing strategies have lost their value. In fact, the best marketing strategy […

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100+ Marketing Ideas

Marketing is all about satisfying customer needs. The following represents a comprehensive list of marketing ideas; use it to help better understand customer needs and ways to satisfy those needs. General Ideas • Never let a day pass without engaging in at least one marketing activity. • Determine a percentage of gross income to spend […

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Social Media Marketing: Best Tips

Social Media marketing is currently the best way to promote your brand or business. Social media is ever-expanding and provides a great opportunity to reach new customers. Using Facebook, Twitter, and Instagram has become a part of many people’s daily routine. Everyone is on social media – and most businesses are too. Chances are your […

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7 Reasons Why You Should Start Doing SEO for Your Business

This isn’t going to be one of those discussions on whether SEO is dead or not. SEO is alive and well in 2019, and on top of that, it is not something that your company might need to consider. It is mandatory. Obviously, getting your company, brand, or product in front of the eyes of […

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5 Steps to Creating an Effective Digital Marketing Plan

For a while now, digital marketing is the driving force behind the success of virtually any business that cares about approaching the online audience. Adding the fact that more than 94 percent of overall organic traffic is generated through Google, it’s clear that focusing your attention on digital marketing is of utmost importance for the […

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How To Make Someone Choose Your Product Over The Competition

‘Blue waters’ is the term that businesses give to completely new, untapped markets that didn’t exist only a few years before. In other words, when Apple released their iPad, they were expanding into new ‘blue waters’ because that was an industry that hadn’t really existed before their device exploded onto the scene. Conversely ‘red waters’ […

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10 Social Media Tools to Help You Launch Your Business

Every business should make it a rule to have at least one social media account. Of course, it’s much better when you have a presence on various social media platforms, but even one account may be enough depending on the size of your business and the goals you set yourself. If you have been a […

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9 Content Strategies You Need For Your Business

9 Content Strategies You Need For Your Business Digital marketing is a conglomerate of features where each element plays a critical role one way or another. However, most marketers believe that content is the most important component of digital marketing because it keeps the audience engaged and loyal to the specific brand. According to the […

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