Marketing Archive

How to keep up your online reputation by implementing reputation management programs?

The advent of online business has provided customers with endless options for accessing information when deciding about how and where they want to spend their money. Regardless of what people search online, from hiring a building inspector to appointing an accountant or an SEO company, it takes just a few seconds to look at consumer [&hellip

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Creating Brand Identity for Small Business [Infographic]

Starting a new business can be challenging. Nowadays, the competition is fierce in any industry, and new business owners need to think about establishing their product or a service in the marketplace. Entrepreneurs might ask themselves what is the key to making their product recognizable among customers. Well, there’s no universal answer, it can vary [&hellip

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Best Ways to Use Interactive Content to Attract Necessary Audiences

No matter what you post to promote your business, adopting an interactive content strategy can turn your whole marketing campaign around. Did you know that the most-read story on the New York Times website is an interactive quiz? And did you know that over 90% of readers finished it? The performance of interactive content often [&hellip

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10 Tactics to Perfect Your Online Market Research

Marketing research is the process of gathering information about products and consumers which will help connect you with your customers in order to provide them with the products and services they want and need. Effective marketing research can help your business keep one step ahead of your competitors. Market research enables you to learn from [&hellip

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Why a Business Has a Voluntary Recall Of a Product

Every day the Food and Drug Administration receives voluntary recalls from companies. Consumers have the option to sign up on their website to receive email alerts about product recalls. So, why would a company voluntarily recall a product? If no one has reported a problem, why would the company go out of its way to [&hellip

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Surefire Ways to Build a Business Brand Through Social Media

Today, you can hardly find a business that doesn’t benefit from social media marketing. And you can see why. Statistics show that social media reach keeps growing: Right now, 3.48 billion people use social media. This number increased by 9% compared to last year. Digital consumers spend almost 3 hours daily on social media. Facebook [&hellip

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How can small businesses leverage social media marketing for promotion and market acquisition?

Are you new to social media? Getting started can feel a little alien at first, primarily if you have never managed a business profile before. Thankfully, both Facebook and Instagram have made the management of business profiles simpler than before. In fact, posting from business accounts is no different than posting from personal social media [&hellip

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Video Marketing is a Game of Seconds

Turn your website and landing pages into a conduit for inbound marketing. By using video in marketing, your customers, prospects and visitors can engage deeper with your brand. Marketing is a game of seconds. Keeping a visitor or prospect on any web page for even a few seconds longer can radically reduce your bounce rate [&hellip

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7 Areas to Focus on Marketing Your Products and Services Online

There’s a lot involved in effective online marketing. It requires knowledge of brand building, search engine optimization and many other elements. Despite its complexities, it’s necessary that you find a way to master the marketing of your products and services. Fortunately, there are many ways to overcome any hurdles that arise. Experts like Brand That [&hellip

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Easily Shareable Content Helps in Winning More Followers And Traffic

Liking and sharing is the only way to reach out to more people out there active on different social media channels. When they like a post, they will share it with their friends and other acquaintances. This will not only increase your reach but will also create a better brand awareness.Therefore, make sure that you [&hellip

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