Social networks like Facebook, Instagram, Twitter, LinkedIn, and similar platforms represent a pool of leads, just waiting for your content. However, it’s not easy grabbing the audience’s attention, not only due to the immense competition but also because of numerous factors which you must bring together to engage the audience. Viewers’ comments, likes, and shares are essential for the reach of any content you decide to publish. Depending on the manner your audience and your social media team interact with each other, engagement can also build brand, trust, and authenticity.

To help you reap the benefits of social media engagement, here are a few tactics you should investigate.

Provide value

Each of your posts should bring something new into the lives of your followers, it should make them want to share your information because it’s important, they should be compelled to ask questions and go deeper in the subject. If you are providing a service or a product, you could produce a “how-to” article or video clip that explains how your product or service solves their problems.

Let’s say you’re invested in the content writing industry, many competitors offer the same service as you do. Share a paper writing service review article that sheds a positive light on your brand, and you’ll give the audience important data as well as something to discuss in the comments.

Trigger emotional response

For better or worse, humans are emotional beings, among other interesting features of our species. Post content that forces emotional response, whether its humor or a PSA that concerns a topic that we universally care about. According to studies, we generally rely on our emotions even when we make purchasing decisions. Our bodies react to our emotions, we laugh, cry, curse the Battle for Winterfell GOT episode for being so dark. A few years ago, HubSpot conducted research that shows that the 20 most shared marketing videos had a significant emotional influence on the audience.

Show to your audience that their opinion matters

If you want to get your followers to interact with you, it’s always a good idea to make the first step and start asking questions. You could ask for their opinion on some of your latest improvements, or their satisfaction with your brand. Also, if there is a global discussion that’s related to your industry and concerns your target audience, make sure you ask your fans to share their views on the subject.

With each new answer in the comments section, your reach encompasses a broader audience, thus providing space for further engagement growth.

Be responsive

Don’t wait too long before you answer any comments or messages coming from any of your followers, as it has a substantial influence on their perception of your brand. Respect the time people dedicate to contact you, this way you increase the rating of your profile and create a profound bond with those who are waiting for your reply. Billions of people use at least one social media platform, which means it’s likely that some of the comments or messages include disputes, discount or refund requests, or any other kind of inquiry.

Low response time indicates a lack of professionalism and attention to all available funnels, but also has an impact on people’s decision to contact you some other time.

Use hashtags

Twitter gave birth to hashtags, however, this method of grouping the posts according to tag spread out all over the social media Universe. According to statistics, Instagram posts with proper hashtags generate 70 percent more engagement. It’s important, nevertheless, to know which hashtags are most relevant for your audience, you shouldn’t place generic tags or push branded hashtags unless your audience is already active there.

Research which hashtags are most valuable for you on each social media separately because top hashtags on Facebook could be completely different than those used on Instagram or Twitter. Once you find out (using Google or in-app tag search feature like the one on Instagram) which topics have the attention of your crowd, you can start producing more content for them to enjoy.

Conclusion

There are more than 3.2 billion daily active social media users across the world. Engaging just a small portion of this community gives you the change to grow your pool of customers and scale your revenue. It takes a lot of dedication and creativity to capture the audience and get them to interact with your posts. However, the benefits grow as your effort increases, which makes the entire endeavor much more meaningful.

Author BIO

Sandra Dufrene is a professional journalist who specializes in such topics as business, marketing, and blogging. In her free time attends lectures about psychology. Obsessed with photography. Feel free to contact her on Twitter.