Social Media marketing is currently the best way to promote your brand or business. Social media is ever-expanding and provides a great opportunity to reach new customers. Using Facebook, Twitter, and Instagram has become a part of many people’s daily routine.

Everyone is on social media – and most businesses are too. Chances are your business already has a social media presence – but are you marketing it enough, and are you marketing it properly? Here is an overview of the best tips for social media marketing and how you can use them to succeed in the digital age.

social media tools

Cover All the Bases

Having a presence on one platform isn’t enough. The most visited social media sites are wildly popular – but it’s expected that your business will have a presence across all the most popular platforms. For starters, set up profiles on the three most popular platforms – Facebook, Twitter, and Instagram.

There is no excuse not to have an active social media profile on all of these platforms in today’s digital age. Depending on the type of your business, you should also consider other websites such as Pinterest, Reddit, and Youtube.

If your company does business in non-English speaking countries, focus on the local social networks like Vkontakte in Russia or Sina Weibo in China.

Be Active

Striking an effective balance between quantity and quality isn’t easy. But quantity definitively matters with social media. To effectively engage your audience, you have to post frequently.

The frequency differs from platform to platform – Facebook and Twitter are fast-paced, while Instagram is not far behind. This does not necessarily mean you have to post every day – but you should put together a routine posting schedule and try to be as consistent as possible.

If you post too rarely, the algorithms behind social media websites will stop displaying your posts to followers. Remember that most people follow hundreds, if not thousands of pages and profiles. If you’re not publishing new content regularly, it’s easy to be forgotten. Which brings us to our next point…

Hire a Professional

Consider hiring a social media manager. The professionals in this occupation can help you achieve your goals in social media marketing.

It’s tempting to think that social media marketing is an easy task that you can do on your own or delegate to any random employee. After all, most of us use social media each day. But marketing a business effectively via social media is an entirely different matter.

This is a new profession, so the greatest challenge is to find qualified, talented candidates. Social media marketing is a delicate matter – so be thorough in your interviews.

Communicate your goals to the potential candidate. Review their previous working experience. Make sure that they are communicative, cooperative, and that they understand analytic software.

Leverage Visual Content

Photo and video content are extremely popular. Photographs and videos are naturally more engaging and attention-grabbing. It’s no wonder that some of the most popular social media sites, like Instagram, were created just for sharing images and videos.

Leveraging visual content will allow your posts to perform better. There is some evidence to suggest that the Facebook algorithm puts video content higher up in people’s newsfeeds.

Images are much more engaging than regular posts – and videos are the most engaging form of content. Video (63%) is slowly taking over blogging (60%) for social media content marketing.

Having a robust amount of visual content is one of the most important elements of a social media marketing strategy. Visual content will help you stand out from the competition and form a unique identity. This approach will allow you to both receive and retain attention.

Utilize Ads

Most methods of social media marketing are completely free. But you shouldn’t write off the methods that require a financial investment. Paid, targeted ads can help you drive a lot of traffic to your business. Using ads effectively is a skill of its own, but one that is worth mastering.

Combined with the knowledge of your target audience, social media ads can be a powerful tool in your arsenal. When utilized properly, Facebook ads can give you a sizeable return on investment.

Influencer marketing is a new trend that’s known to produce great results. Paid influencer marketing is becoming more and more common, and is a great way to reach out to new followers.

Focus on Quality and Tone

Social media users respond to quality content. Being active and visible is important, but if all your social media posts are bland and uninspiring, you won’t engage users.

You can’t just pitch and sell – social media marketing depends on forming genuine connections with users. Structure your social media marketing activities in a way that signalizes that you provide value.

Social media allows you to form a more personal relationship with users. A large portion of social media users have grown up using the internet – they can instantly discern if you are genuine or dishonest. Try to present an honest, genuine, human story, and the audience will react.

The tone is very important in social media marketing – if you try to connect with the audience, you will always run the risk of overdoing it. Don’t be too informal or you will just come off as desperate and out of touch. Work only with specialist writers for the content to strike the right chords. For the best assignment help, stop wondering who will do my assignment online and get help from

Establish a Sense of Community

One of the biggest advantages of social media is that it allows you to interact with your audience directly. There is no other tool which allows you to engage customers instantly and so effectively.

Establishing a sense of community will help you solidify your brand identity, foster brand loyalty in customers, and keep you near the top of social media newsfeeds.

Always reply to messages, and always answer questions in the comments. This can be time-consuming, but it’s a much better option than automating it.

Survey your followers, listen to their feedback, and interact with them. This alone will go a long way in making you stand out from the image of a typical, distant, and out-of-touch business. Organize giveaways, promotions, and discounts.

Share and feature photo and video content of your happy customers. If you manage to establish a real sense of community, you will suddenly find that you have a lot of unpaid brand ambassadors.

Automation and Scheduling

A successful social media marketing strategy requires a human touch – but that doesn’t mean parts of it can’t be automated. Get acquainted with social media scheduling. You can also use some very good automation tools available online. They can help you clear your schedule and make social media marketing less time-intensive.

This is more important for fast-paced social media sites, like Twitter. The key is to schedule posts around the time that users are most active – usually from 9 AM to 3 PM. Don’t overdo it – it’s important to preserve a sense of organic posting and engagement.

Scheduling posts allows you to do a lot of work in advance. There is, however, an important thing to note here – do not, under any circumstances, automate replies to messages and comments. This can only lead to dissatisfaction and ridicule.


Social media marketing has quickly become the most important arena of marketing. Don’t get left behind – use these tips to make sure that your message reaches the audience.

Author Bio


Lilian Chifley is a highly-skilled freelance digital marketer working as a consultant for various e-commerce stores, small businesses and startups in various fields. He current assignments are with online writing services and When she’s not at work, Lilian unwinds by practicing mindfulness, trying different vegan recipes and reading spiritual books.