Are you new to social media? Getting started can feel a little alien at first, primarily if you have never managed a business profile before. Thankfully, both Facebook and Instagram have made the management of business profiles simpler than before. In fact, posting from business accounts is no different than posting from personal social media accounts on most days.
Nonetheless, social media remains one of the most powerful ways to connect with potential customers and existing clients. Social media platforms like Facebook, Snapchat, Instagram, and Twitter foster two-way communication between the brands and the consumers. Brands can not only post promotional messages but also answer consumer queries and address their concerns in record time over social media.
If you are beginning to work on your social media marketing strategy, you should consider the following tips. The next five tips can help all small businesses with their SMM –
i. Make a plan
Okay! We admit that this one is quite obvious.
You will not believe how many people proceed to create social media posts and pay for ad campaigns without even considering a marketing plan.
Social media marketing plans for small businesses is necessary so that you can curate organic posts and visibility for free. Having a plan puts short-term and long-term goals into perspective. Here’s how you can draft a plan for your social media marketing campaign –
a. Set up a few goals and objectives – Do you want to increase sales, add more customers to your network, or simply boost the number of likes per post? You need to think about your social media goals ahead of investing your capital.
b. Complete a social media audit – Just like website audits, social media audits can help evaluate your position on social platforms. These are reality checks that can reveal your competition, the fake accounts, and any duplicate accounts.
c. Social media calendar – How can you expect to reach a goal without creating a post calendar for your social media profile? You should update the schedule several times per week. Stick to the 80-20 rule: use 80% of your content to inform and 20% to promote.
ii. Find the right social platform for your brand
Not all brands perform equally on all social media platforms. Some brands engage customers better on Twitter; others communicate better on Facebook.
Your social media audit should be able to divulge some information regarding your brand’s performance on the different platforms available today. If your brand targets millennial and Gen X consumers exclusively, you need to rethink your decision to can Facebook and Instagram promotions.
Gen Z and X populace love going on Facebook and Instagram several times a day. Reaching them with the latest offers and updates on these platforms is much easier than capturing their attention using TVCs and print ads.
iii. Build real relationships
Modern brands are capitalizing on real, exclusive experiences. Nobody wants fake promotional messages and click-baits anymore. People are thirsting for some actual content that can foster a real relationship with the brand.
One way to achieve such cohesion is by creating discussion forums, Facebook Groups, and brand-specific hashtags on Instagram. Instant responses from brand ambassadors, influencers, and offers of winning freebies from the brands always strengthen the relationship consumers share with their brands.
You can use your social channel to post user-generated content and inspirational stories from your followers. Curating value-adding content on your social media channel is another way to build real and valuable relationships with your followers cum customers.
iv. Explore new markets
Leveraging your social media marketing presence can lead you to new marketplaces. Small businesses have the distinct advantage of investing small amounts in SMM and captivating a niche audience using targeted keywords, tags, and hashtags.
Facebook targeting definitely helps small businesses explore larger and newer markets that are beyond the realm of their current marketplace. For example, the small startup GoSupps utilized Facebook Targeting options to visit a new audience and made close to four times the investment in ads. Currently, GoSupps has close to 100,000 fans on their Facebook page.
Small enterprises can accomplish significant feats with little help from digital marketing firms with enough experience in the areas of social media marketing.
v. Capture the essence of transient content
Facebook Stories, Insta Stories, and Snapchat Stories have something in common – their ephemeral nature. The temporary nature of the material makes all three comparable social media tools lucrative and highly efficient. Ephemeral content has been a hit among audiences of all ages and spending abilities.
The temporary nature creates a feeling of urgency and exclusivity among the target audience. Several brands are using Insta stories as well as Facebook Stories to share daily updates about the branded lifestyle and experience.
Another critical aspect of social media marketing is sharing the live feed. It preserves the same exclusive feeling, but the viewers can view the saved life feed later as video on the brand’s social media channel. Whether you are leveraging Facebook Live, Insta Live, or YouTube, you should be able to share novel and live content with your target audience without spending a fortune.
Social media marketing is neither new nor challenging. Like every other form of marketing and advertising, it depends on facts and stats. For any newbie in the world of digital marketing, it can be tricky to keep tabs on these statistics. Having an experienced team of digital marketing experts can be of help if you are thinking about getting an edge over the new business that has come up in the next corner. For more information, visit https://socialmarketway.com.
Social media posts also serve as links containing the brand name, product name, and keywords. Google posts and updates show that bots consider these posts are ranking signals while weighing the authority of a website. SMM is a smart investment for all small businesses, who wish to see success in the near future without spending big bucks on traditional forms of marketing and advertising.