A multilingual social network like Facebook allows you to design a social media campaign that will reach multiple language speakers. The most popular of the social media languages is obviously English, but that doesn’t mean that other languages are not important.

If you are looking for a guide on how to post on Facebook in different languages or a tutorial on how to post picture on Facebook in different languages, this is the right article for you. Here is how to use multi language media and how to translate and localize your company profile on Facebook.

What Does Facebook Suggest?

First of all, it’s great to note that Facebook suggests that businesses and brands post in different languages on its platform. This not only helps Facebook get more traffic but also encourages companies and entrepreneurs to be more active on the platform. The first step you will need to take is to create a page for your business – a page, not a profile because personal profiles are used by individuals while pages are suitable for brands and public figures.

Facebook allows you to create posts in multiple languages by choosing the “Allow posts in multiple languages” option in your settings. Then, when you decide to create a multilingual post, you will be able to choose the option of adding multiple languages to it. You can also create the so-called “Global Pages” which allow you to have localized pages attached to a single URL with a single brand name.

Another great option Facebook offers includes using multilingual Facebook Ads. Instead of creating different ad campaigns with ads in various languages, you can simply create one campaign with a number of ads in one language that changes depending on the location of the person seeing the ad. This is undoubtedly one of the most effective ways to use ads.

How To Determine Which Languages My Audience Uses?

When designing a multilingual strategy, you need to understand who your audience is and – more importantly – where they are located. If you don’t know which regions to target, your campaign will not be successful. Luckily, you don’t have to worry about doing research because Facebook pretty much does it for you providing all the necessary data and analytics about your current or potential audience.

Facebook Insights is one of the many professional features you can use on the platform to determine who your audience is and what your plan of action should be to create a successful campaign. Once you know your audience well, you will be able to use a top writers list  to choose a writer from a writing services review site to create your content or write your posts and ads by yourself if you have the necessary skills.

There are two main types of insights you can get: Facebook Page Insights and Facebook Audience Insights. The former provides you with data about your page (e.g., the number of interactions with different posts) while the latter provides you with data about your audience (e.g., the countries registered with the users accessing your page). Both can be used to improve your strategy, but the second one is the data you will use for choosing languages.

How to Translate Content and Where to Find Writers?

Content is the most important aspect of your multilingual social media strategy. This is why it is so crucial that you maintain a high quality in your translations and don’t let yourself choose quantity over quality. To do this, you need to hire specialized translators who will be translating your content remotely or you can hire in-house translators to do it in your office or in-house writers to create your posts from zero.

Translators are great because they will be able to give you texts in different languages that have the minimal differences between them (e.g., a post with a product update in English, French, Spanish, and German). Writers, on the other hand, might be more experienced with their respective languages which will improve the text localization, but in this case, the texts they create could be very different from each other depending on the languages.

How to Localize Translated Content?

Speaking of localization, it should be one of your top priorities when creating content or ads for your multiple language Facebook campaign. To put it simply, localization is the process of making content suitable for audiences from different parts of the world. So, for example, localization for France will be different than what you do with your content for viewers in Germany as well as how the original English-language content looked like.

The most important thing you need to remember about localization is the use of keywords. A phrase commonly used in English might not translate directly to other languages, so you will need to know the correct version of this phrase in every language or do proper research to find out which keywords are suitable for which topic in every language you decide to use for your content.

What Tools Should I Use?

Last but not least, there are some great tools that can make managing your multilingual Facebook marketing easier. Here are some examples:

  • Facebook Ads Manager: Facebook Ads Manager is another valuable tool from the platform that you will want to use. Basically, it does exactly what its name suggests. You can create ad campaigns and manage them easily from one place.
  • Canva & other editing tools: Canva is currently the most popular user-friendly editing tool for customizing photographs, creating collages, and so on. It’s a very helpful tool for everyone who doesn’t want to hire a professional editor.
  • Google Translate: Lastly, there will be instances when you only need a translation of a short phrase or word. In such cases, you can use Google Translate to get your translation instead of looking for your regular human translator.

Final Thoughts

To sum up, multilingual social media marketing on Facebook can be very effective if you know what to expect and how to use the most popular practices for such marketing. Follow the tips in this article and you will definitely be able to master multilingual business posting on Facebook.



Dominic Beaulieu is an expert writer who specializes in creating various training and professional upgrade courses, top writers list, materials and manuals for writing service review website.