Social media has done nothing but expand and grow since its emergence in 2004. Almost two decades later, social media has become one of the most important things that a person should have. Social media has now become a necessity more than just a form of entertainment. It’s known that 45% of the world population is in social media.
Because of this statistic, companies are utilizing social media to make their brands known worldwide. Since social media can reach all people, almost all companies in the world have an account for the three major social media sites, which are Facebook, Twitter, and Instagram.
Many businesses have their social media or public relations team that upload content in their social media accounts. However, most rely on and outsource to a third-party client. The good thing about social media outsourcing is it keeps your page active and keeps the algorithm flowing.
It takes effort to develop and bring credibility to your social media pages; that is why you need to utilize social media marketing. The time you invest in keeping your brand relevant does not have an interval on how many days or hours. You need to focus on even the smallest of ranges continually.
In social media, one of the aspects that you need to establish is a brand voice. Brand voice is the ambiance that you set to your audience every time you post something. The words you use, your interaction with your audience, and all your posts contribute to your brand voice. Social media marketing significantly helps in finding this voice.
One example of the usage of brand voice is the way that Wendy’s replies to each tweet with a hilarious and sarcastic comment. If you are finding a difficult time finding your unique brand voice, it is much better to outsource your social media accounts or hire a social media consultant that plans your content for you.
Another question that you should answer is if you continuously have content or not. If you cannot always think of content to post, you should let others think about the contents of your page. Not only does outsourcing provide content, but they also offer sharing and networking of the material to other social media accounts.
Just like any business element, outsourcing is considered successful once utilized proficiently. If you want to know how to have successful outsourcing, you can read this infographic from Digital Marketing Philippines.