Using customer feedback surveys to learn more about your business is one of the most powerful tools at your disposal. Surveys are an excellent way to gain actionable insights about your company because you’re able to gather open-ended feedback straight from the source. However, before you make any major changes based on this feedback, it’s important to make sure the results you gathered are actually accurate.
Take a look at this guide from Chattermill to learn about the types of data you’re likely to encounter in customer feedback surveys, the best time to send out surveys, and how to ensure the results are statistically significant. You can also take a look at a visual summary of these ideas below: