Customers are looking for business online before they even set foot in the store. Maintaining a positive image on social media should therefore be above every brick and mortar store owner interested in boosting sales and customer loyalty.
But brick and mortar retailers often struggle to take advantage of social media platforms for their business.
To get started, retailers need to understand that they just don’t need to be present on all social media platforms to reach their audience. They should only choose the platforms that can help them engage their customers.
It is also important to remember that social media marketing takes time. So it’s a good idea to focus on one platform at a time.
Finally, to get the most out of social media marketing, it’s good to update all of the important details about the business and share useful information.
Facebook, for example, has many excellent advertising opportunities for brick and mortar retailers. Businesses can encourage customers to leave reviews on their page to increase their visibility.
Unlike Facebook, Instagram works for retailers who have visually appealing products. Such companies can give someone in store the responsibility for creating content.
Twitter, on the other hand, only works for large retailers who receive many queries from their customers. It also offers good advertising opportunities. To know more about Social Media Marketing for Brick & Mortar Retailers read the below infographic–