In today’s competitive market, SEO is essential for the success of any online business. Search Engine Optimization (SEO) consists of multiple strategies and actions with the end goal of improving your website so that it will appear closer to the top position in the search results of major search engines. A presence on the first page only increases the trust of users and potential clients.
Millions of consumers today live in a digital world, where they turn to search engines to find answers to their questions and solutions to their problems. As such, brands need to take the initiative to leverage and understand the importance of SEO and the traffic it can generate for a website when added to their business.
When brands do not take the initiative to work on their SEO, they will be left behind and miss out on a great deal of value that they could add to their business. One of the most often mentioned terms when people discuss SEO is keywords. Keywords refer to the words and phrases in your web content that aim to match the same ones that your target audience searches on your site through search engines.
However, keywords alone are not enough to rank in SERPs these days. Major search engines such as Google adjusted its algorithm to prevent any attempts to fill websites with an endless repeat of the same keyword or keyphrase. Text like this also reads poorly and contributes to poor user experience.
As such, webmasters need to give more depth to the content they produce to keep up with the algorithm with Semantic SEO. In this infographic by Digital Marketing Philippines, learn about this process.