Every business should make it a rule to have at least one social media account. Of course, it’s much better when you have a presence on various social media platforms, but even one account may be enough depending on the size of your business and the goals you set yourself.
If you have been a business owner for quite a while now, but your company still has nothing but a website, then what are you waiting for? You absolutely must get onto social media! But if you are just launching your business, then thinking your social media marketing strategy through beforehand can give you an amazing boost at the very start.
Before even starting your brand’s social media life, you must come up with a catchy and simple username. If you have already established your business and it has a name, then you must have something as close to it as possible. Ideally, the username will be short, but this is not always achievable if your brand’s name consists of three or four separate words. In this case, you should absolutely use abbreviations.
As for Instant Username, it will let you check the availability of your chosen username across all social media platforms. It can be a disaster if you register on Twitter with one username, but Instagram already has someone using such a name, so you will be left with two different variants on the platforms. Instant Username will prevent such a situation from happening altogether.
Now that you’ve chosen your company’s username, register on all the social media platforms you want to have an account on. You would definitely want your followers from Twitter to know about your accounts on Instagram and Facebook too, right? But all you can link on your Twitter profile is one website, which you will probably use for your company’s site. What about all your other accounts? How will people find them? Well, LinkTree is your solution.
LinkTree lets you register with your Instagram account and then link your other social media accounts. You can also include links to websites and web pages. Once you enter a new link, you can name it however you like and then rearrange the list according to your liking. Then, in order to share it, you copy your LinkTree’s link and add it to your profile on Instagram, Twitter, Facebook, and wherever else you want to. When a person clicks on the link, they will be directed to a page with your list of links, and from there they can access virtually any social media profile or website you want.
In order to be able to communicate with your customers and answer their questions or respond to their feedback, it is crucial to have notifications programmed to inform you about any activity related to your brand.
Google Alerts are perfect for this. You can set them up in a way so that they will not only alert you about mentions of your company, but also any other related topics. You simply enter the keywords for the software to look out for and let it do the work.
All the basics have been set up and you have planned out your marketing campaign. But in order to be able to keep up with it, you will need to carefully coordinate your actions with other members on the team. This is why you need a tool that will help you plan your posts and meet the deadlines.
CoSchedule is considered the best marketing calendar available on the market at the moment. It is a social media management tool that lets you plan events, tasks, posts, and emails all in one place. Yes, it lets you schedule these things for all of your social media accounts and you can work there with your team, adding multiple members.
Hootsuite is actually very similar to CoSchedule. Most of the features are either the same or very similar. The only difference is the price. Hootsuite is much cheaper than CoSchedule and it also allows you to have a free account, while CoSchedule doesn’t.
Believe it or not, but good English is crucial for your brand. If your posts contain numerous grammatical, spelling, or punctual mistakes, your prospects might simple lose any trust for your company.
Grammarly is a free online tool that will check your texts for you. You can either enter them directly or copy and paste the content. Grammarly will not only highlight the faulty parts but will also suggest the correct phrasing. They also have some premium features such as word choice, style, and more.
In order for a business to succeed, the owners must always aim higher than where they currently are. International audiences can be even more profitable than local ones, so obviously, going global is a huge goal every brand wants to achieve. But foreign audiences require content in their native language. Sure, a lot of people know English, but many more don’t or know it on a very basic level.
This is why translating your content to other languages and adding it under the English original is an amazing way to find even more customers. To help you with translation, you can use an online translation and localization service called The Word Point. They have over 48 languages available to choose from, so you will definitely find something that fits your aims.
As much as written content is important, you mustn’t forget about the visuals. Most users don’t like reading long articles and will rather like a photo or skim over an infographic. This is why creating engaging images for your posts is crucial.
Adobe Photoshop is the most popular software for editing photos or creating illustrations from scratch. Of course, it is more of a professional tool for advanced users, but even a beginner can learn some basic editing tricks to use daily.
If you need a simpler alternative to Adobe Photoshop, Canva is your best bet. It has gained popularity over the last few years and is a user favorite. The interface is attractive and the app is quite easy to use. There are also invaluable templates that are very cool to use for posts demanding different images dimensions.
Last but not least, Facebook Lead Ads will turn your small stream of leads into a roaring river. You can set up a Facebook Lead campaign which will be operating both on Facebook and on Instagram.
This is an amazing way to kick-start your marketing campaign. The people who click on these ads will be your actual potential customers and not some random users because Facebook already has all the information you would need to find your target audience.
All in all, these are by far some of the most popular and effective tools that will aid you from the very start. They will ensure the success of your business’s launch and the minimal losses you might experience. Try as many of these as you can in order to determine the best tools for you and your business.