PR, or public relations, leverage media channels to improve a corporation’s image and improve public perception. It is similar to branding in spreading information, but PR concentrates more on communication […]
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The Importance of A Balanced Inventory Management System
The unfortunate truth for your small business is that simply having a better mousetrap isn’t enough. Even if your products are superior, today’s consumers have higher expectations. This is especially […]
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5 Tips to Optimize Your Work From Home Experience
The future of work is remote. During the pandemic, many employers realized that with modern technology there was no true need for their employees to be in the office. Everything […]
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Video Marketing Approaches That Boost Engagement
People have long been engrossed in the moving picture. The sensory experience of watching a video is entirely different from reading an article or listening to the radio. From catchy […]
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How to Improve Productivity By Hacking Your Sleep
Our sleep quality can vastly affect our work productivity. Taking the time to adjust your routines during working hours can improve your sleep quality and help you fall asleep faster. […]
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Same Day vs Next Day Delivery: What’s the Difference?
The e-commerce industry has adapted to today’s fast-paced world, where consumers look for the most convenient and seamless shopping experience. Consumer demand has indeed changed the way orders are shipped […]
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Things You Must Do To Succeed In Competitive Emerging Markets
The emerging markets are a lucrative ground for foreign firms to undertake investments and generate profits. The rising middle-class population, improvement in the average income, and rapid implementation of globalization […]
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The Consumer Buying Behavior in the Digital Age
Before the rise of the digital age, consumers weren’t as informed about a brand or product as they are today. Meaning, if a customer wanted to know more about a […]
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Customer Experience Strategy: Easy Guide to Building Strong Customer Relationships
An effective customer experience strategy keeps the customers’ interest at the front and center of its attention. Even if you’re a customer-centric company, an extraordinary customer experience requires strategic actions […]
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The Art and Science of Delegation
Small business owners can be overwhelmed with all the decisions they have to make each day. It’s not an easy task running a business day-in and day-out. The good thing […]
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Valuable Business Lessons From New Construction Startups
Building a startup from the ground up can be difficult in any industry. New startups face multiple hurdles before their product hits the market, from securing the right funding partners […]
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10 Personal Finance Podcasts to Listen to in 2021
Podcasts are a booming media market and with good reason! As a medium that can be listened to nearly everywhere and anywhere, this is an egalitarian option for everyone to […]
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15 must-know leadership tips from top female founders and CEOs
In the wake of research from Harvard Business Review, who discovered that women make better leaders in times of crisis, OnDeck wanted to highlight leadership lessons from female founders and […]
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The Apps You Need to Download for Your Shopify Store
The Covid-19 pandemic saw more and more small retailers making the switch to selling online while their physical premises were closed because of lockdown. This was great news for Shopfiy, […]
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Product Placement on The Retail Shelf
Getting premium placement on the retail shelf is often the difference between roaring success and total failure. No matter how good your product is — how useful, innovative or inexpensive […]
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