Before you get the chance to blow away customers with your products or services, you have to grab their attention with an appealing exterior. Even with the amount of effort you put into your promotions and media campaigns, nothing grabs a customer’s attention as effectively as how your physical location looks. This may go against your instincts and seem a bit old-fashioned as internet marketing and viral campaigns have taken over but there is no substitute for an attractive façade to help draw attention.
Capturing a consumer’s eye and establishing that your business is worth patronizing is what curb appeal is all about. One study shows that about half of customers say they learned about a business that they have patronized by seeing that business’s on-premise signage. Without an attractive and eye-catching sign, many businesses will miss out on countless new customer opportunities. We’ve all heard about the importance of a first impression and it’s no different here.
However, a lot of businesses may not understand how important curb appeal is to their success. If you drive up and down a typical main street in any town, you may find more than a few businesses that could make a better impression on customers. Some may have run-down, dingy façades; some might have signs that are illegible from more than a few feet away; and some may have parking lots that are showing signs of neglect and disrepair. Any of those issues can have a negative impact on the curb appeal of a business and project the kind of image a business doesn’t want its customers to have.
Understanding how vital curb appeal can be for you and your business, you may be wondering of the ways you can help to improve your curb appeal. Fortunately, there are a number of strategies you can employ to enhance your curb appeal and attract more customers to your location. For the most part, these strategies are common sense ideas based on keeping the front of your location clean and appealing. However, there are some other ideas that can help you stand out on the street and more actively pull in new customers. Consult the accompanying guide for more!