Before the rise of the digital age, consumers weren’t as informed about a brand or product as they are today. Meaning, if a customer wanted to know more about a specific product, they’ll need to find a good salesperson; one that is highly knowledgeable about the items they’re encouraging customers to purchase. Unfortunately, there are instances where they’re greeted by someone who doesn’t really offer them valuable information.
But today, technology has changed both the buying behavior of customers, as well as the way the way entrepreneurs do business.
Customers can now keep up with the latest trends, learn more about brands, and shop for items online. In the same way, customers can post public reviews about your company. In fact, a study shows that 81% of consumers conduct online research about a product before making a purchase.
Businesses, on the other hand, have learned to adapt to the buying behavior of their market. Armed with consumer data, businesses can create personalized shopping experiences that address the needs of buyers.
Nonetheless, it’s not enough to maintain a robust online presence. Understanding the factors that affect consumer buying behavior is vital to the success of your business. If you wish to know more about how people shop in today’s digital age, continue reading the infographic below.