There are five main benefits of blogging for business
First, it is great for Search Engine Optimization or SEO.
If you have a business and you want this to be known in your target market or target location, you need to create and post blogs regularly so that inserted relevant keywords can be used by potential clients when searching or looking up to your business.
Second, build relationships with your customers.
Through blogging, you are able to connect with your existing and potential clients in a different and deep way.
In this way, you can also allow them to respond or give their feedback to your content.
Next, establish your business as subject matter expert.
It is not important if your business is small compared to the other companies. With high-quality blog or contents, the name of your company will be credible enough. More potential customers will visit your website and check on your contents.
High number of visits and checking on your website or content will make your rank go high in Google.
Fourth, connect people to your brand.
In doing this, you make your existing clients and potential clients more aware about the nature of your business. Blogging lets you show your readers a more personal side of your company.
Lastly, create opportunities for sharing.
One powerful and effective way of extending or expanding your market and connections is by giving an opportunity to your customers to reach others and spread the information by sharing the content or blogs that you post on your website.
To know more about this, check out this infographic by King Kongtent.