Engaging with consumers was hardly rocket science before the internet came along. Before, it’s all about sending the best advertisements to the most prominent magazines and newspapers. For others with the necessary funds, placing ads to radio and TV stations. Once you had your clientele, it’s just about making sure that they keep coming with a nice treatment and serving with a smile.
When the internet came, everything changed. People gravitated towards using the world wide web for its convenience and accessibility. Most importantly, it expanded their horizons. The internet gave consumers more shopping options beyond traditional methods, drastically changing the way people around the world research and shop for the things they need.
Consumers value the internet as a research tool to provide information that is critically important in purchase decisions. According to Accenture, 94% of B2B buyers will conduct online research before making a purchase. Even when purchases are consummated offline, consumers still search and retrieve needed information through the internet before making final purchasing decisions.
Brands need to take the initiative to maintain their relevance in such a highly competitive atmosphere or get left behind. SEO is a crucial tool any business needs to remain relevant. Search Engine Optimization (SEO) aims to draw customer traffic to a business website as well as maintain ranking over the long list of links found in a search engine.
SEO-optimized websites rank high in search engines such as Google, Yahoo, or Bing, which is ideal as 75% of consumers never scroll past the first page of search results.
SEO also involves creating content that will be beneficial to both consumers and businesses as this delivers the information that consumers are search for while the company providing the useful information get direct exposure from their desired audience.
However, SEO requires a lot of focus and attention to be effective. Still, it can be difficult to constantly come up with meaningful content that will attract attention and boost website traffic. It demands a lot of manpower that smaller companies often lack.
A good option for this challenge is to outsource your SEO. When you outsource your SEO projects, you’ll have someone to take care of SEO updates a maintaining your online presence. Additionally, you’ll also have professionals to handle any analytical tracking as an SEO outsourcing company also employs people who are specially trained in this field. Nevertheless, outsourcing isn’t entirely flawless.
Digital Marketing Philippines offers a guide to help decide if outsourcing your SEO is the best for your branding efforts in this infographic that lists the pros and cons of outsourcing your SEO projects.