Eric J Dalius is a marketing expert and entrepreneur, and he has a set of tips that can allow any venture to market it properly, even during the global pandemic crisis. It is quite common knowledge that any business venture survives through well planned and thought-out strategies for the marketing campaign.
Owing to the fast-paced nature of the business world, it is quite challenging to spread the popularity through word-of-mouth alone. Therefore, the need for a well-planned marketing strategy is imperative. However, for a modest business venture, the troubles are always related to the budget.
Any global brand or a multi-million dollar conglomerate will have enough financial clout to develop and implement aggressive marketing strategies owing to the seemingly endless pool of capital it can invest. In such times do the modest ventures “go home” since they cannot achieve the proverbial “go big?”
What is the opinion of Eric Dalius?
Business and marketing expert, EJ Dalius doesn’t agree with the idea. According to him and other experts in the field, there is a place and a way for the modest ventures as well to sustain their business and market their products and services similar to a big brand without having to spend thousands of dollars on bespoke ad campaigns. And it all starts with a well thought out marketing plan.
The marketing plan is a vital step
The very first step when you are looking to garner enough traction and to set-the-tongues rolling is a proper marketing plan. What you need to understand is that when a program works for your competitor, it doesn’t necessarily mean that it will work for you. Most big-brands are all about developing customized marketing strategies, and they are usually built to perfection as per the requirements of that firm alone. Keeping that in mind, you need to gather your team and start with the brainstorming session required to come up with a fool-proof marketing strategy that will serve your business well for years to come.
The second thing you need to consider is how to maintain and care for your customer base. There can be no business without customers. And by customers, we don’t just mean the loyal ones who keep coming back. You need to make arrangements to get new customers to add to the ever-increasing user base. The more you stay in touch with your customer base concerning the products and services on offer, the more loyal customers you will gain. Keep in mind you need to maintain a level of honesty and consistency when it comes to your venture goals and design services that are beneficial for the user base.
The following section lists all the vital strategies that you can employ for a great marketing play, even on a shoestring budget.
Google My Business is a great tool
This is a straightforward, easy-to-use, and free tool that you can use when you are looking to gain exposure. With an extensive reach, Google My Business allows you to reach your target audience through listings on both Google – the search engine as well as Google Maps. So, if you are a small business, the first thing you need to do is list your venture on Google My Business.
This tool ideally takes care of your local SEO troubles, and you don’t need to work with a third-party SEO expert to get it done. Secondly, listing on Google My Business also allows you to enjoy the inflow of high volume and organic inbound traffic, which means higher CTRs. A combination of all these will inevitably affect your page rankings positively at the SERPs. The more your popularity, the better are the chances of generating sales through actual leads.
Guest posts are a terrific option
Expanding on the previous point, when you are looking to expand your customer base and induct new users into your loyal follower base, you need to put in the hard work. It is in no way, shape, or form, an easy job. One thing that can help you with this is guest posting at relevant niche and authority sites. The more you post, the better it is for your venture. This is primarily because high-quality content is always in demand, and it explains your proficiency, authority, and expertise in the matter.
This is why it is essential to take note of where you submit your guest post and who you collaborate with. The trick is to post consistently on established and popular domains like blogging sites. Keep in mind, the more you post, the better are the chances of increasing the traffic to your area through backlinks and hyperlinks.
Social media forums can aid you if you are looking to increase your popularity and gain momentum as far as the marketing goals and venture future are concerned. Social media platforms were designed to increase visibility, and it works well for individuals as well as for firms and services. Keep in mind that you can leverage multiple social media sites, and the most significant upside to this is that they are free. Also, it is vital to take note that on the social media platforms, you can engage with your audience, answer all the queries, and bring more attention to your products and services.
E-mail newsletters are here to stay, and ever since their inception. Newsletters have played a pivotal role in bringing customized news, services, and products on offer to scores of users of any service all around the world. More and more companies are, therefore, putting together teams to create, design, and craft customized newsletters to keep their audience updated.
Lastly, it is vital to understand that not every customer is the same. So, if you think that the written content alone is going to bring you all the attention you deserve, think again. Video messages, podcasts, webinars are incredibly vital tools when you are looking to capture the imagination and appeal to a broader demographic.
To conclude, marketing experts all around the world are quite unanimous about the fact that you don’t need the financial clout to do the promotional side of your venture the right way. There are various options to explore, and all it takes are determination and planning.