Many businesses have been using outbound marketing to reach out to people by broadcasting about their brands and services for anyone who might be interested. Though once the usual method, times have changed and have introduced a new marketing method.
Inbound marketing operates on the premise that people are looking for the services that you offer, and that they will search for you. There is no need to broadcast anything to anyone but only the need to improve upon your website’s contents to attract people and increase chances of transaction.
A website is necessary since people are regularly using the internet to look for what they need. Having a website improves the chances of being discovered.
However, there are other brands that have already established their presence online, which means that they’re on the first pages of the Google search results.
Fortunately, the traffic towards your website can be increased by either Search Engine Optimization (SEO) or Pay-Per-Click (PPC) campaigns. Both methods have the goal of placing your site at the top of the search results, but how they do it differs. One is a time-consuming process of improving the site’s content to eventually yield persisting results on the first pages of the Google search results while the other is dependent on the company’s ad budget.
Check this infographic by Landau Consulting to find out more about both SEO and PPC and determine which is right for your business.