Content marketing involves creating online content like blog posts, infographics, newsletters or other forms to interact and engage with your target audience. Practically, you give some value to your audience, and in that way, you turn them into loyal customers.
With the right content marketing strategy, you can brand your startup as an industry leader and stand out from the competition.
Follow these guidelines and create a successful content marketing strategy for your startup.
1. Identify Your Goal
The first step in creating a winning startup content strategy is to determine your goal. What do you want to achieve with the content on your webpage? Just ask yourself why you want to produce content and write down your answers. Some of the common reasons are: to educate your audience and turn them into potential customers, to increase your brand awareness or to rank better on the search engine results pages.
There is no right or wrong answer, just the one that suits the best to your startup needs.
2. Determine Your Target Audience
After identifying your content marketing goals, it’s crucial to define your target audience. In other words, determine who your ideal readers are. Most likely they will be your clients or customers. Define their age, profession, favorite channels of communication, their everyday struggles, needs, and wishes. If you have already some clients, you can conduct a survey and ask them directly.
Knowing your audience will help you create more valuable and relevant content that they would like to read and share with their family and friends. That way, you’ll be able to convert them into your loyal customers and grow your startup.
3. Brainstorm Some Ideas
Once you’ve figured out your content marketing objectives and target audience, it’s time to come up with some ideas for your future content. In this phase, it’s important to be open-minded and not to think about the actual creation, just focus on the topics. Charlotte Fisher, a content manager for best essay service, suggests how to start: “Think about the common problems your customers face, their challenges or how can you help them achieve their dreams. These are perfect points your content should address.”
Also, you can use BuzzSumo to discover some ideas for the next content projects.
4. Determine the Content Type You’ll Create
There is a different type of content you can create and here are some of them:
– Blog posts are articles on your website that provide value to your readers.
– Ebooks are long-form useful content that visitors of your site usually get after leaving some contact information.
– Infographics are a visual, more compelling way of presenting a large amount of data.
– Case studies are success stories where you share details how your customers resolved their issues with the help of your product or service.
Opt for formats that your readers prefer and that are useful to them.
5. Develop Your Writing Process
John Davidson, a college paper writer, shares practical tips on how to create your writing routine: “Choose a topic and do a brain dump, meaning write down everything that comes to your mind regarding the subject in one minute. This will give you enough material to structure your content and make a brief draft. With a draft as a guideline, it will be easy to craft an article. Don’t edit it while writing! Once you finish, take a break and proofread your content.”
Format the text and add some images as a final touch.
6. Create a Content Calendar
The content calendar is a great way to organize all your ideas and have everything in one place. That way, you won’t duplicate your content, and you’ll have insights on new pieces you can create. Creating a content calendar is a breeze, simply open a Google Sheet and make a table with three columns:
– title: the name of the article or other content
– content type
– summary: additional details on the content
Then, use Google Calendar to schedule your posts for publications. It’s recommended to schedule the posts in advance, so you have enough time to generate content constantly.
7. Measure Your Content Marketing Efforts
Your job isn’t done once you hit the publish button. Then it’s time to monitor the success of your content. In other words, determine key performance indicators that you’ll track and that are aligned with your established goals. Some of the most common metrics you can follow:
– Sharing metrics show which content is shared the most, in which way, and how often.
– Consumption metrics show which content is most viewed and how much time visitors spend reading it.
– Sales metrics show how content affects your sales.
Again, choose the ones that are aligned with your startup business goals.
Finally, implement these pieces of advice and create a winning content marketing strategy for your startup.
Alexandra Reay is an editor and professional writer for BestEssays.com.au. She is also a professional content writer who prefers to do research on the following topics – self-improvement, technology innovations, global education development ets. Meet her at Twitter.