Social media is known for the wide reach that it provides to businesses. A lot has come to rely on a brand’s social media presence. It helps them make a name for themselves and display their vision in the most creative way possible. Owning a business comes with building a brand presence on social media. The longer you wait to start, the more customers you lose. Potential customers have already gone to your competitors.

Now that we have established how important it is to take advantage of social media, the question arises: how? How do you go about taking advantage of social media? There are a plethora of tips and tricks out there for you to follow, but remember, it is important to keep it simple. Do not try to complicate it or overwhelm yourself with the need to be everywhere. Starting small is okay and so is starting slow.

Instagram, Facebook, Twitter, YouTube, Pinterest and other social media platforms, however making yourself appear on all those mediums will be overwhelming and you might even give up before you do anything. Online marketing demands time and effort. The only thing you need to figure out is where should you invest time, money and effort to gain a profitable social media strategy. To answer the question of how can social media help a business grow, below is a list of 5 most important strategies to gain more from your social media presence and fuel your business’ growth in the right direction.

1. Driving traffic

Social media comes in very handy while driving traffic to your E-commerce sites. You can scale your business quickly by using targeted Facebook Ads, thereby increasing people on your site. However, it does not stop at just advertising to the millions of users scrolling every day, you need to be aware that not all of them will click on your site and buy your product. It is up to you how you market your product. You need to make them want to buy your product and make them feel like they are losing out if they don’t click on your product. Targeting the right audience with the correct offers is very important. 

2. Use of videos for engagement

You are probably wondering, why only videos? Videos are more engaging, there is a lot of movement that goes on and will keep the user engaged. Social media algorithms have changed and evolved to prefer video content over any other forms of content. Leading brands have now realized that and are using it to their advantage. There are a million different ways in which you can use videos to keep your audience engaged and continuously growing. Use videos to document a day in your life at the office, an employee’s day in their life or it can even be as simple as showing a small snippet of a product that is going to launch to build suspense. This keeps the user enthralled and looking forward to more from your side. One thing to note is that, if you are not using videos on social media, you are losing followers fast.

3. Build brand awareness by using targeted influencers on social media to market products:

Organically growing your social media followers may seem near impossible to achieve, but it is doable. One way of going about it is to get another voice to vouch for your product. If you can get your product to be publicly vouched for by a trusted source in your niche itself, your sales can shoot up overnight. Using an influencer to talk about your product will encourage people to buy your product more. Influencer marketing is the most cost-effective way of obtaining new customers. Consumers are known to turn to influencers for suggestions on what to buy. You can even use social media marketing tools to drive traffic and boost your marketing campaign.

4. Value before returns:

Customers hate being sold to, instead they prefer buying. It is up to you to show them that you provide value before asking for their money. Provide free valuable content to your audience and watch them flock to your website automatically. You must show them why they need that product, what problem it solves and what value it adds to their life instead of showing what the product itself does. Taking a different approach shows them that you are interested in making a statement and not just selling. Then, watch as your follower’s skyrocket and a database of loyal customers.

5. Tell your brand story and differentiate yourself from the competition:

It is important that you use social media to convey the story of your brand, how it came about, what it stands for, etc. People love having a personal connection and it is even stronger when your brand presents itself as relatable. All people make decisions based on their emotions but convinced by logic. If you do not want your brand to pass by like a trend that is forgotten the next day, they must build a deeper connection with your brand. By telling the story of our brand, you are automatically differentiating yourself from your competitors. Brand storytelling is one of the most powerful ways to differentiate yourself and connect with your customers.


These are a few strategies to increase your social media presence and grow your business. Using social media for business purposes can be very different. Whether you use all the forms of social media or you use only a few, growing your business is easier today than it has ever been. However, you need to assess your company’s problems and where you lack growth and work on that first. Social media is the key to drive sales, but your product needs to be able to sell itself.