No matter how often you go there, Tagaytay City will never cease to surprise you. From new recreational centers to luxurious Tagaytay Highlands lots, to fine restaurants, you’ll always find something new and exciting in the city.
But with so many different dining styles and culinary options in the city these days, competition in Tagaytay’s restaurant industry can be very fierce. So if you want to build a thriving and successful food business there, you need your joint to stand out. And below are tips that can help you do just that.
Set a New Trend
Give the people of Tagaytay something new, exciting, delicious, and never seen before. Doing so will not only enable you to start your food joint spectacularly, but it will also help you and your restaurant set a new trend in the city. Keep in mind, though, that you need to know your target customer well and figure out what’s popular in their culture if you want to be a successful trendsetter. So best do your research first.
Spruce Up Your Joint’s Look
While having a good location is essential for restaurants to succeed, it’s not enough if you’re planning to start one in Tagaytay. Not only are prime commercial areas in the city extremely expensive, but it’s also already littered with a series of fancy and snazzy food joints. Thus, rather than looking for a good location, better focus on boosting your food business’ outward appearance instead. Do this by improving the style, mood, and ambiance of your restaurant’s facade, as well as by using unique colors, decors, and signages.
Reach Out the Community
As mentioned above, you need to get to know your target customers if you want to set a new food trend in Tagaytay and make your restaurant thrive. And the best way you can do that is by getting involved in the community. So whenever there’s an event in the city, be it a charity ball, a food festival, or even a government activity, best participate in any way you can. You can also start your own event; that way, you’ll be able to both promote your restaurant and get to know the people who attend.
Make Better Promos
These days, it’s not uncommon for restaurants to give out promos and goodies. From special menus served on holidays to exclusive discounts, customers have seen it all. However, they also feel that most of these promos are overrated and devaluing, prompting many to skip them altogether. So instead of falling in line with these programs, better offer your promos and special menus on different days. And make the price range so attractive that even budget-conscious customers won’t be able to resist.
Invite Guest Chefs
Gathering a few culinary geniuses and celebrities as guests can also make your food joint stand out. Not only does it help keep customers interested in your place, but it can also give your joint much-needed publicity. So if a highly reputable chef happens to be visiting Tagaytay, best contact him or her immediately to discuss a possible collaboration. You can even host a competition between two master chefs, with the customers as the judging panel.
Aside from the tips above, there are other things you can do to spruce up your restaurant in Tagaytay so it can stand out above the rest. By following the bits of advice laid out above, you’ll be able to thrive in the competitive food industry in the city.
Edwin Deponte is a motivational writer who is also passionate about Social Marketing. He believes in others’ abilities and tends to bring out people’s hidden potentials through his words of inspirations and motivational articles.