When guests check into a hotel, they expect a comfortable and relaxing stay. However, in today’s competitive hospitality industry, guests want more than just a good night’s sleep. They want an experience that they will remember long after their stay is over. This is where unique and memorable spaces come in. By creating spaces that are visually stunning, emotionally captivating, and authentically unique, hotels can attract and retain more guests.
So whether you own a hotel in Pasay or any other major city in the metro, you might want to consider the tips we have below on how to create these amazing spaces that your guests will love.
Align the Design with Your Hotel’s Brand
The way that you design your hotel’s spaces should define your brand, which is essentially an expression of your hotel’s personality, values, and culture. It should be evident in every aspect of your hotel, from your logo down to your decor. When you have a clear understanding of your brand, you can design spaces that are consistent with your hotel’s identity. For instance, if you brand your hotel as an eco-friendly establishment, make sure to place a lot of plants, decor made from recycled materials, and use green as your primary color motif.
Use Local Materials and Artwork
One way to make your hotel’s spaces unique and memorable is to incorporate local materials and artwork. By using materials that are indigenous to your region, you can create a sense of place and local identity that will resonate with guests. For example, if your hotel is located near a beach, you could use driftwood, seashells, and sand in your decor. Similarly, if your hotel is located in a city, you could use graffiti or street art to create an urban vibe. Using locally sourced materials is also a great way to cut down on costs since you don’t have to import any of the materials from outside your area.
Focus on Lighting
Lighting is a critical element in creating a memorable space. The right lighting can evoke different moods and emotions, transforming a space from ordinary to extraordinary. Consider using different lighting sources, such as floor lamps, table lamps, and wall sconces, to create layers of light.
The simple choice between using white light and yellow light can also have a huge impact on the space. Cool lighting is best for areas where you want your guests to relax or just lounge around. Alternatively, warm lighting is great for common areas, like the hotel lobby, to accentuate the other features and decor you have there. Make sure to utilize dimmers to adjust the lighting levels to create a relaxing ambiance or a more vibrant atmosphere.
Create an Outdoor Oasis
While most hotel design choices tend to focus on its interior spaces, don’t forget to consider the outdoor areas as well. Whether it’s a rooftop terrace, a garden courtyard, or a poolside oasis, outdoor spaces can add a unique and memorable element to your hotel. Consider adding comfortable seating, lush plants, and ambient lighting to create an inviting atmosphere.
Use Technology Wisely
Technology can enhance the guest experience, but it can also be overwhelming. Use technology wisely by incorporating it seamlessly into your hotel’s spaces. For example, you could use digital displays to showcase local art or information about nearby attractions. Or, you could use smart lighting systems that can be controlled by guests through their smartphones.
Engage the Senses
Creating a unique space relies more on just the visuals—make sure to engage the other senses as well to create a memorable experience for guests. Consider using fragrant candles or diffusers to create a pleasant scent. Play soft music to create a relaxing ambiance. Use textured fabrics, such as velvet or wool, to create a tactile experience.
Pay Attention to Detail
Sometimes, it’s the little things that matter, and you shouldn’t be quick to dismiss any suggestions of adding a little flourish to your hotel’s spaces. Small touches, such as fresh flowers, unique artwork, or customized welcome amenities, can make a big difference in how guests perceive their stay. Pay attention to the small details, and ensure that everything is well-maintained and presented in a thoughtful way. This sends a message to your guests that you aren’t afraid to create a carefully crafted image that shows off everything that’s good about your establishment.
Create a Focal Point
Creating a focal point can draw guests’ attention and make a big impression. Consider adding a statement piece, such as a unique piece of artwork, as a focal point in your hotel’s spaces. If you can afford it, try installing something really impressive like a chandelier or similarly large lighting fixture that can grab everyone’s attention as soon as they see it. As such, placing it in an area with a lot of foot traffic, like the hotel lobby, works best to get the intended effect out of this centerpiece.
Consider Accessibility
Accessibility is an important aspect that every hotel should consider for their guests, regardless of their abilities. Ensure that your spaces are accessible to guests with disabilities, and consider incorporating accessibility features, such as ramps and grab bars, in every area. This includes the outdoor areas like parking spaces, outdoor swimming pools, and penthouses.
Continuously Update Your Spaces
Finally, to stay competitive and continue to attract guests, it’s important to continuously update and evolve your hotel’s spaces. The recent pandemic taught the hotelier industry to adapt to the changing times, and you should always keep this in mind when considering any changes that need to be made. Keep an eye on design trends, guest feedback, and new technologies, and be willing to make changes as needed to keep your hotel’s spaces fresh and inviting. Don’t be afraid to do some competitor research to see what other hotels are doing to attract their guests.
Creating unique and memorable spaces in your hotel is an effective way to attract and retain guests. By focusing on what makes your hotel unique and creating a cohesive design that stands out, you can create spaces that guests will remember long after their stay is over.
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