Marketing has become the go-to method for many businesses to inform their customers about a product, service, or any other upcoming projects. And effectively doing so can make your audience more inclined to try out what you are selling. With this, you can directly improve your sales over time.
While each business often utilizes different marketing strategies, reaching out to your target market through email and SMS has become the most common approach. These strategies don’t just allow you to reach out to your customers directly. It also opens up new ways to customize your approach.
What Are The Similarities Between Email And SMS Marketing?
Both email marketing and SMS marketing can give you direct communication access to your customers. They provide a platform where you can openly send alerts, reminders, information, and other customized messages to keep your customers updated with what your brand is doing.
Similarly, the two marketing strategies share the tools for analyzing and reporting data. Marketers can also store and find relevant information about a customer through contact management software, such as their names, address, and social media accounts.
How Does Email Marketing Differ From SMS Marketing?
SMS marketing focuses on sending promotions and advertisements via text messages. Organizations typically use this to inform customers about limited product offers and purchase confirmations. But depending on how many contacts you need to approach, the cost of sending messages can increase.
Meanwhile, email marketing focuses on advertising products and services through email content such as newsletters, long forms, and visuals. Unlike SMS marketing, you don’t have to follow strict character limits when composing your email. But it does have a higher chance of being marked as spam.
How Do I Know Which Strategy Is Best Suitable For My Business?
Both marketing strategies have the potential to reach out to new audiences and convert them into loyal customers. However, the type of content or format you want to send may dictate your customer outreach strategy. As such, your options may be limited to one or the other.
SMS provides a concise channel that can deliver timely information about your brand. On the other hand, email marketing may be the better choice for distributing longer and richer messages that include product images and other attachments your recipients can conveniently save.
Check out the infographic below to learn more about the differences between email and SMS marketing and how you can utilize both in your business strategies.
