Many businesses are taking advantage of artificial intelligence today. According to this BI Intelligence report, 80% of companies will use AI chatbots by 2020.
It is a trend that makes sense. And it is against the common sense for SMEs to says that AI is an unattainable technology and difficult to apply. On the contrary, business intelligence will help SMEs save a lot of time and money.
5 ways AI can help your business
The results of a Vistage survey of SME leaders make clear that the benefits of artificial intelligence are becoming very important to business. 29.5% of those surveyed stated that, of all the new technologies, artificial intelligence is the one that will have the greatest impact on their companies.
So what are the benefits that SMEs can get from using artificial intelligence? Well, the following are the advantages capable of reducing costs, optimizing the use of time and achieving an increase in results:
1. Optimize Human Resources tasks
One of the areas in which artificial intelligence development is advancing is Human Resources. Today, it is possible to take advantage of artificial intelligence to improve personnel selection processes, as well as to receive returns from new employees on the same process (and optimize it).
Among the advantages of using AI in this type of process can be the fact that it can help your company to choose between lots of applicants to see precisely which ones match the search criteria. This not only reduces time and costs, but also enhances applicants’ quality and suitability, which, in turn, saves HR time they can spend on other tasks.
2. Automate conversations with customers
A chatbot with artificial intelligence is another of the most common examples in business intelligence. The acquisition of chatbots by companies is, as we saw above, increasingly common and necessary for SMEs, regardless of their size.
One of the most important trends in digital marketing is conversational marketing, which proposes a return to conversations and the human factor in sales.
And that’s where chatbots have a lot to contribute: they can become a 24/7 customer service, and above all, capable of generating conversations. Potential clients don’t want to go through the experience of filling out long forms and then have to wait for an answer: they need immediate attention and human warmth.
Many of the SMEs do not have sales teams or customer service. If this is your case, then you could find in chatbots a way to relieve the pressure of generating and maintaining lots of conversations at the same time.
And if you have a sales team, using a chatbot can be a great idea. Not only does it ease the operational burden, but it helps them focus on what they really need to do: sell.
3. Make content marketing more accurate
As we can see, one of the advantages of artificial intelligence is that it is helping marketing to oil their strategies – refining them, making them more effective. And one of those strategies is content marketing.
Nowadays, good content is not just about composition and writing: it is also about making content that is data-driven. It is very important to create content from the data collected about audiences, to give them personalized content that resonates and is useful to them.
In this sense, there are already artificial intelligence tools capable of helping marketing teams make specific content. For example, there are different types of software to create algorithms that detect what content can generate interest, based on previous readings by audiences. What’s more, there are also algorithms that can predict the content to determine its potential to generate conversions.
4. Increase sales with a CRM
CRM are systems designed to optimize the relationship with customers. In general, these systems collect data through different platforms (mail, social networks, telephone) and streamline sales processes using the knowledge they obtain with this information.
There are some CRM platforms that are already using AI to help SMEs analyze this collected data. In this way, they can propose lead generation activities based on information analysis, and as a result, they can speed up the process of acquiring new customers – and ultimately sales.
5. Boosting SEO
In the Google search engine, there are 67,000 searches per second. An impressive number, I must emphasize.
Searching is one of the most important sources of income for the giant Google, which is determined to improve it more and more. Its artificial intelligence assistant, Duplex, uses neural networks to understand and generate natural language. Its Lens program enables image searches. There is constant work at Google to understand what users are looking for and how to give them better answers.
Consequently, companies will have to pay attention to these changes to satisfy the requirements of the Google search engine. And in this field artificial intelligence again shows its advantages, combined with SEO.
Some of the AI and SEO-focused programs can help analyze and automate site rankings. How?
As for the analysis, examining essential metrics of the operation of the site, analyzing the competition and its positioning or optimizing the site to attract more potential customers.
As for automation, many of the SEO tasks are well known but difficult to execute, and this is where AI-oriented SEO software can come into play: automating keyword search, using links, blogging, all tasks that take a huge amount of runtime — effort that can be saved with the use of AI.
Harnil Oza is CEO of Hyperlink InfoSystem, a mobile app development company in New York and India, having a team of the best app developers who deliver the best mobile solutions mainly on Android and iOS platforms. He regularly contributes his knowledge on leading blogging sites like top app development companies.