Social Media these days is the game changer for most businesses, and the Real estate business is definitely not left out. There are several ways by which the social media can be beneficial to your business. Read on to find out how it can be done easily.
In this current world of technology, social media and businesses go hand in hand, especially in businesses that require a study flow of patronizer traffic. Due to the many businesses that spring up almost everyday on social media, getting your business noticed and patronized seems like an extreme sport, especially in a business as crowded as the real estate social media marketing companies online. It is really tricky to sell or advertise properties online because the millennials who are usually stereotyped to not be property owners are the main people who patronize goods on social media. The older generation which are mostly property owners or are at least more inclined to real estate development options are usually not found scrolling twitter to look for houses.
The work of real estate social media marketing now becomes two, in the sense that there is the need to entice the general public, especially people who are not interested in owning homes, into wanting the homes. The second part of the work of social media is offering options that are good enough and within the pay grade of most of the people, which is hard, because real estate is expensive.
In this article, you will come across some good social media tips for real estate agents showing you ways by which you can make social media work for you, and how to maximize those opportunities to get new business.
The role of social media in real estate cannot be over emphasized. It however, is underutilized because of the lie that that target market cannot really be found there. If you are a real estate agent, this may be your good opportunity to shine, create a bubbling interest, and keep people looking in your direction using your real estate posts for social media. The truth of the matter is, in this day and age, about 44% of people search online for houses the moment they make up their minds to buy. That is a higher percentage than the people who rely on referrals from family and friends. The biggest surprise is, it actually the millennials who make their real estate decisions from looking at online options. They are even the ones with the highest percentage of real estate ownership.
To attract these people, here are some routes you want to take.
- Set realistic and time bound goals.
Taking on any new business is hard. You need to have a plan on how to get your clients first of all. You may want to consider growing your social media following by advertising and increasing social media traffic. Have impeccable customer care skills so that you can offer realistic and enticing answers to clients, generate more contracts and then of course advertise your business properly using a website after you have gained enough followers on social media.
- Profile information.
People who deal with businesses online dislike working with online people who do not have up-to-date information. You have to make sure that your data is well filled right down to where you can be found if need be. Add your contact details, your address, a profile photo and even your website url. It would be lovely if you could add it as a footnote for every email you send and every page you have on social media. The people may not need your services immediately, but you want to be accessible for when they do.
- Use videos.
Pictures these days are now a thing of the past. People want to see videos of how the property looks and how it can be seen from all angles. Adapt to the new video taking formats and take very good videos that can help your real estate company. You might want to invest in a good camera for this, or get a professional to handle it for you. Make good use of Facebook, Instagram and Snapchat stories when on your own, showing the beautiful sides of the property for prospective buyers.
- Focus on good reviews.
People are most likely to engage in a business with vendors who have great reviews. Social media marketing companies that know their work do well enough to gather reviews from different clients at different places. Even going on Facebook to rate the company with 5 stars is not beneath them. Anything to make the company real, accessible and excellent.
- Find attachments to big names.
The more well known people you are associated with, even remotely, the better your chances of getting clients. Attend seminars that are well known. Get certificates that can boost your online resume, and stack all this information in your ‘about’ segment of any social media page.
- Get content for local people.
When it comes to real estate social media content, some people miss it by targeting the whole world at the same time. If you do that, you may never get good clients because they all don’t feel like you know where they want to live enough.
Have a specific target. It is highly possible that the people you are working for are within one geographical area. Tailor your information to suit them. Talk about properties being close to some of the favorite places in town. Get acquainted with things concerning the town so that you could answer any questions thrown at you.
- Be part of local online communities.
People will be more trusting of those they know. If you participate in Facebook groups for instance, you could be well connected to several people who would be within your catchment area and therefore be able to sell your property. One important part of it is, you will be almost like the guy next door, because your familiarity with the locals will draw them to you and give the impression that you are trustworthy.
Real estate social media entails a lot of planning and near perfect execution. In order to land the type of clients you want, you might need to read wide and follow some specific steps. Do well to follow the steps listed above, share your experiences with real estate social media marketing, and good luck in your real estate social media endeavors!
About the Author:
Stella Robinson is a writer at Livecareer review and social media marketing expert who writes about new techniques in social media processes, about lifestyle issues, travel adventures and pets. Stella is also a creator of the best knife block reviewing.
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ERA Realty Network clinched the most coveted Real Estate Agency Award at the Asia Pacific Property Awards 2019-20