Like it or not, social networking has changed the world and made sure that every single one of us is our own personal brand. That’s why many employers and recruiters run a quick Google search on any potential hires to get a feel for what they’re all about.
Make no mistake, you have a personal brand on social networking sites whether you know it or not. All you can really do is make sure that your personal brand is reflecting the way that you want to be perceived by other people. Here are ten tips to help you to do just that.
1. Choose the right social networks
Different social networking sites attract different demographics. If you want to position yourself as a financial expert, for example, then it makes no sense to use Snapchat. If you’re a clothing brand with a large teenage following, using Snapchat becomes a no-brainer.
2. Identify your area of expertise
The next step is to figure out what you’re going to talk about. In the last example, areas of expertise could include personal finance or fashion. Very few people are lucky enough to be famous for being famous, so you need to figure out what it is that makes you stand out from the crowd and then go out of your way to share that expertise with your followers.
3. Create and curate
The best way to get noticed on social networking sites is to create original content, but if you don’t have time to do that then you can also curate other people’s content by sharing and retweeting anything that’s relevant to your audience and your personal brand.
4. Engage with people
The whole point of using social networking sites is to engage with people. Creating and sharing content is all well and good, but you’re missing a trick if you’re not checking for responses and replying to other people’s updates. Don’t be afraid to start (or to continue) a conversation.
5. Join groups
Many different social networking sites offer group functionality, and this allows you to connect with and to start conversations with like-minded people. Once you know what your area of expertise is, look for related groups on Facebook, LinkedIn and other social networks and go out of your way to participate.
6. Be consistent
Consistency is key when it comes to personal branding, and this applies to everything from your visual style to the way that you talk to people and when you post your updates. When you’re consistent with your updates, people know when to expect to hear from you and they’ll start to look out for your posts.
7. Check your spelling
“There’s a perception that spelling and grammar is less important in the social media age,” says John Blake of AssignmentGeek. “Unfortunately, that couldn’t be further from the truth. Like it or not, people judge other people based on how they write and talk. If you fail to check your spelling, you risk undoing all of the hard work that you’ve put in to build a brand in the first place.”
8. Work with influencers
Working with influencers can help to expose you to new followers who are relevant to the subjects that you talk about, which is good news if you want to expand your reach. Different influencers cater to different niches and different audiences, so it falls to you to do the research and to act accordingly.
9. Fill out your profiles
Social networking sites typically give you a number of fields that you can fill out to complete your profiles, from biographies and homepage links to award wins and more. As a general rule, it’s a good idea to fill out your profiles by providing as much information as possible. This will help you to get discovered in search while simultaneously providing more context to your followers.
10. Don’t be afraid to automate
Automating your social media presence by scheduling tweets in advance and using apps to help you to manage your presence can make it much easier for you. Just be careful not to overdo it or you risk looking like a robot.
Establishing and perfecting your personal brand is vital no matter who you are or what you do for a living. This also applies to both young and old across every industry. Even if you’re not yet in the career path that you want to end up in, establishing your brand can be a great way to give yourself a head start. So what are you waiting for?
Alexandra Reay has been working as a journalist and editor in one of the finest Melbourne publishing agencies for 3 years. She is also a professional content writer who prefers to do research on the following topics – self-improvement, technology innovations, global education development ets. Feel free to contact her at Twitter.