There are many ways to market and advertise online to new customers, but how do platforms in a super-saturated market do it? This is a question that the operators of betting platforms must answer in 2025, and it could be relevant to small business owners in some niches as well.
It should be no shock to say that the online betting marketplace in 2025 is one of the most saturated markets out there. Most markets that have legalized online betting have a few big platforms that have edged out smaller competitors, and getting into the market is almost impossible for smaller platforms. So in such a full market, how do established betting platforms, like the ones you can find on SBO.net, advertise and draw in new customers? The strategies they use are not just useful for the online betting market; business ventures in other saturated markets can also use many of these techniques.
Data-Driven Marketing is King
Just like with many other industries, using data-driven marketing and personalized ads is one of the best marketing methods in 2025. Wasting money on generic ad campaigns is hit and miss; targeted, tailored advertising is far more likely to be successful. Tailored advertising makes use of features such as:
- Geo-targeting to dial in a region: It’s no use to advertise a betting platform that is only accessible in the U.S. to potential customers in Kenya. Likewise, different regions have different sporting habits.
- Recommendations based on behavior: Many platforms use programs that track user behavior and offer them bonuses and other offers that are relevant to their interests.
- Dynamic landing pages: Some platforms will offer visitors landing pages that are tailored, through data, to offer them things that will be of more interest to them. Be those specific sports, types of multi-bet or whatever else might capture their attention most.
It doesn’t take much imagination to see how other types of businesses could use these same techniques to drive business and acquire new customers.
Boost Those Socials Up!
People like looking at content that other people release, and using social media to release marketing content is a great way to reach more people. People love to feel like they are part of a wider community; if a few hundred other people are seemingly interested in something, it makes it more interesting. Social media marketing techniques in 2025 can look like:
- Partnerships: While some people might think ‘influencer’ is a dirty word, when you want to reach a new audience, maybe getting an influencer on your side is exactly the way to go.
- Content people interact with: This can involve quizzes, polls and just about anything that will get people to interact with the marketing.
- Direct tie-ins with events: If one platform offers a live stream of commentary on a match and another doesn’t, one is much more interesting than the other. Offering tie-ins to events, especially things that are live, is a big draw.
When a business already has a digital community around it, this type of marketing can feel sort of natural, which is exactly how you want it to feel.
Offering Tasty Promotions and Bonuses
This might seem like old tech, after all, people have been using promotions to advertise things since just about forever, but old tech isn’t bad tech. There are a couple of new wrinkles to the way that promotions are often offered in 2025, such as:
- Seasonal offerings: It is becoming much more common for bonuses to be tied to specific seasonal events. This is a great way to grab people at just the right time, as an exciting event is occurring.
- Welcome bonuses that are customizable: Some platforms understand that not everyone cares about the same sort of bonus; these platforms allow customers to choose from a few different options. This small amount of flexibility can be a game-changer for some people, and something they might brag about to their friends.
- Gamification: Wait, it’s all a game? Always has been. Leaderboards, missions and other reward structures keep people engaged for longer.
Of course, these types of promotions and bonuses do have to be advertised elsewhere, but they are a big draw for some people. People love a deal!
Partner Up and Watch the Numbers Rise
Sponsorships and partnerships have long been a great way to boost a business, and in the online betting industry in 2025, that has never been truer. You are likely to notice partnerships including things like:
- Big and small sponsorships: There are betting companies that have entire sports leagues that they sponsor, while others sponsor specific teams. Either way, it’s a powerful way to get branding and iconography shown to lots of eyeballs.
- Local sponsorships: Some platforms have funded grassroots and community sports programs. This is partly so that they can claim to be giving back to the community, which is true, but it is also a great way to advertise.
- Partnering with media: Some betting companies have formed partnerships with commentators and sports broadcasters, giving them a direct avenue to listeners’ ears.
These techniques are less easy for other businesses to emulate, but sponsorship is always a great way to boost your discoverability.
Final Thoughts
The marketing and advertising techniques that online betting platforms are using in 2025 aren’t entirely new, but some of them do have some new flavors to them. For the most part, these techniques are translatable to other industries that have a high degree of competition and product saturation.
If the current marketing and advertising landscape can teach us anything, it is that personalization of marketing techniques is likely to continue, and that is a truth that any industry can make use of.