Starting a sari-sari store is one of the most common and accessible business ideas in the Philippines. With low startup costs, flexible operations, and a steady demand from neighborhood customers, a sari-sari store is a practical venture for aspiring entrepreneurs. This business plan outlines how to launch, manage, and grow a successful sari-sari store, focusing on strategic planning, capital allocation, inventory management, and profitability. Whether you’re looking to support your family or build a long-term livelihood, this guide will help you set up your own sari-sari store business the right way.
I. Executive Summary
Business Name: ____________________________
Business Address: ____________________________
Business Model: Sole Proprietorship
Planned Opening Date: ____________________________
Brief Overview:
This sari-sari store will serve daily needs of the surrounding community by offering affordable household goods and grocery items in small quantities. The store will be open 7 days a week and aims for a stable monthly income of ₱__________ through smart inventory management and customer loyalty.
II. Business Description
Nature of Business:
A sari-sari store is a neighborhood convenience shop that offers essential goods in tingi (retail) quantities.
Objectives:
- Provide essential goods at affordable prices
- Generate steady daily cash flow
- Build a loyal customer base within the community
- Expand inventory based on customer demand
III. Owner Profile
Name: ____________________________
Age: __________
Background:
Briefly describe the owner’s qualifications, previous experience, and reason for starting the business.
Example:
Former OFW with basic retail experience and strong knowledge of household budgeting. Committed to building a community-based business.
IV. Market Analysis
Target Market:
- Local residents and families in the neighborhood
- Students and workers who need quick and affordable purchases
- Seniors and individuals with limited mobility
- Regular passersby or tricycle drivers in the area
Location Description:
Briefly describe the location and foot traffic (e.g., near a school, wet market, or residential compound).
Competitor Analysis:
- Number of nearby sari-sari stores: __________
- Strategy to stand out: (e.g., better pricing, cleaner store, more variety)
V. Products and Services
List of Products:
- Grocery items: rice, canned goods, instant noodles
- Beverages: soda, coffee, energy drinks, bottled water
- Snacks: chips, candies, biscuits, bread
- Toiletries: soap, shampoo, toothpaste, sanitary pads
- Household items: detergent, dishwashing liquid, cleaning supplies
Additional services (optional):
- GCash cash-in/out
- Prepaid load
- Bills payment
VI. Organizational and Management Plan
Ownership Type: Sole Proprietorship
Owner Responsibilities:
- Purchasing goods
- Daily sales monitoring
- Customer service
- Inventory management
Support Staff (if any):
- None
- Family member (Name): ________________
VII. Marketing and Sales Strategy
Promotion Methods:
- Word of mouth
- Signage
- Facebook barangay group postings
- “Suki” loyalty cards
Customer Engagement Strategy:
(e.g., free sachet promo, early bird discount)
VIII. Operations Plan
Operating Days: [ ] Monday–Sunday
Store Hours: From ______ AM to ______ PM
Restocking Frequency:
- Weekly
- Bi-weekly
Record Keeping:
- Manual ledger
- Mobile POS / inventory app (optional)
Credit Policy (Tingi on Credit):
- Not offered
- Limited to trusted neighbors only
Financial Plan
Startup Capital Breakdown
| Item | Estimated Cost |
|---|---|
| Store structure (renovation or small space setup) | ₱ |
| Initial inventory (grocery items, snacks, beverages) | ₱ |
| Display racks and shelves | ₱ |
| Cash box and containers | ₱ |
| Business permits and barangay clearance | |
| Signage and branding | |
| Miscellaneous and contingency | |
| Total Estimated Capital: | ₱ |
Monthly Expenses
| Expense | Monthly Cost |
|---|---|
| Inventory Replenishment | ₱ |
| Utilities (Electricity, Water) | ₱ |
| Miscellaneous (Packaging, Candies) | ₱ |
| Total | ₱ |
Sales and Profit Projections
| Average Daily Sales | ₱ |
| Monthly Gross Sales | ₱ |
| Markup Rate | ___% |
| Estimated Monthly Gross Profit | ₱ |
| Estimated Monthly Net Profit | ₱ |
Risk and Contingency Plan
Potential Risks:
- Product expiration
- Customer credit defaults
- Price inflation
- Low foot traffic
Risk Mitigation Strategies:
- Limit perishable stocks
- Implement strict credit policy
- Adjust prices as needed
- Run promotions to attract foot traffic
Conclusion
This sari-sari store business plan serves as a roadmap for launching a small but sustainable retail venture in the Philippines. With low capital requirements and daily income potential, it is an ideal business for families and first-time entrepreneurs. By maintaining strong community ties, managing inventory efficiently, and responding to market demand, the store has the potential to thrive and expand in the future.