Identify the key strategies that work as you strategize your content marketing campaign. Content is becoming a competitive advantage by driving search traffic, increasing sales leads and nurturing prospects.
This way you can come in their search for accounting near me. It isnot only for B2C businesses but also for B2B businesses like accountants, bookkeepers, wealth managers, as well as law offices.
10 Ways Accountants & Bookkeepers Can Improve Their Content Marketing
Content marketing is a highly effective way to market your accounting and bookkeeping business. To create relevant content, it’s important for you to understand your audience.
By authorizing research of your target customers, you’ll have a better understanding of their needs and challenges. That will help you deliver value through your content marketing strategy.
1. Write an eBook
An eBook is a great way to establish yourself as an expert in your field,. It’s also one of the easiest content marketing strategies for accountants and bookkeepers.
You can write it on any topic relevant to your business. You can start from how to improve cash flow to tax season tips for small businesses.
If you don’t have the time or writing skills necessary to create your own eBook, then what to do? Consider hiring a ghostwriter or editor who can help you get your message out there more effectively.
2. Create an Infographic
Infographics are visual representations of information that are easy for people to understand at a glance. They’re especially great for helping readers learn something new about your industry that they didn’t know before reading your infographic. You can create infographics by using tools like Canva, Piktochart and Venngage — or even Google Docs!
3. Create a Podcast or Webinar
A podcast is a video or audio file that can be downloaded onto your computer or smartphone and listened to later. A webinar is a web-based seminar.
Both are great ways to share your knowledge with potential clients and educate them on topics they’re interested in.
Not only will you be adding value to their lives, but you’ll also be putting yourself out there and becoming an authority in your field through sharing your expertise.
Newsletters are another great way to get your name out there. Keep your clients informed about new services and products. To this you can stay top-of-mind with those who have already signed up for the newsletter.
You can even include surveys — asking questions such as “What would your ideal office look like?” or “What do you wish you knew about taxes?”
It is to gather feedback from your readership so that you know what content they want from you in the future.
5. Produce White Papers/Reports/Guides
A white paper is a document that provides information, advice and recommendations about a particular topic. It is often created by an analyst or group of analysts at a research or consulting firm.
The purpose of a white paper is to educate the reader on a particular topic, as well as to persuade them to take some kind of action.
White papers are often used in B2B marketing, but they can also be used in B2C and even B2G (business-to-government) marketing. White papers tend to be more detailed than brochures and brochure websites because they focus on providing information about one specific topic or issue.
This makes them ideal for industries like accounting where there are many different types of clients and potential clients that need different types of information.
Accountants can use white papers to provide valuable information related to their services, such as:
- Tips on how to save money on taxes,
- How accounting software can help your business run more efficiently,
- An introduction to new services that are available through your company.
6. Host an Online Event
Hosting a webinar is a great way to attract new business, educate your audience and build your credibility. You can talk about relevant topics in your industry or even go into a little bit of detail about what you do as a service provider.
If you’re hosting the event on Facebook Live, it will only be available for 24 hours so you won’t have to worry about people watching it later.
7. Create Videos That Showcase Your Expertise
Accountants and bookkeepers have a lot of knowledge that they can share with their prospects, clients and peers.
One of the best ways to do this is through video marketing because it allows you to show off your expertise in different areas such as tips for tax season, how-to videos on running your business or even just writing better checks in QuickBooks.
8. Answer Questions on Quora or Other Communities
This is a great way to get your name out there and establish your expertise in your industry. It’s also free, as long as you have time to spend answering questions and contributing to discussions.
If you want to take this strategy further, try creating a blog where you answer questions from readers and clients. This will build trust among potential customers, while simultaneously providing them with valuable advice.
9. Write Articles for Industry Publications & Blogs
The content you write can be used in a variety of ways. You can include it on your website, blog and social media channels. It can also be published in industry publications and blogs, which will help build your reputation and credibility in the eyes of potential clients.
10. Write guest posts on other sites
Guest posting is another great way to market yourself and your business online. A guest post is an article that’s written by someone else but published on your site.
In some cases, you’ll get paid for these articles, but in most cases, the goal isn’t to make money; it’s to get traffic back to your site so that people will see what kind of content you’re producing and hopefully contact you for more information.
Conclusion
Online marketing is more than billboards and tv commercials. The internet has opened up new avenues of market exposure and content marketing strategies.
When done right, content marketing can bring clients to your business without spending a dime on advertising. Keep reading to learn 10 simple content strategies every accounting firm should implement this year.
Meta Description
If you’re a bookkeeper or accountant, the chances of succeeding in the world of content marketing are surprisingly good. Start with 10 marketing strategies for accountants & bookkeepers.
Author’s Bio
Sarah Howard is a writer who works closely with finance managing and accounting firm. She has in-depth knowledge of the writing process and employs only the best practices every time she creates a new piece of content.
