Customer Relationship Management software or CRM is an online database that is developed to gather all aspects of customer data in one place. A CRM program will help your business manage and organize customer communications in the most efficient way that is neither costly nor hard work.
Over the years, businesses have started to digitalize rapidly to interact efficiently with current and potential customers and to improve their customer services. So, if you’re looking for a cue to start to digitalize your business, investing in a CRM program may be the best thing to do.
A CRM program will ensure all customer data is centralized and no valuable information about current or potential customers is ignored as agents will be able to log accounts of customers buying patterns, chats, email, and more. Moreover, CRM software can also help you market your products through email marketing.
Therefore, we believe a CRM program in today’s world has become a necessity for every growing business out there, which is why we’ve decided to combine a list discussing why every growing business needs a CRM program.
So, if you’re in for a fascinating read, keep on scrolling!
1. A CRM Software Boosts Sales by Up To 29%
According to Salesforce, CRM software increases sales by up to 29% while simultaneously increasing the productivity of a business by 34%. Increasing your sales and bringing in higher revenues is vital for any growing business. There are several ways a CRM can help you achieve your targets to boost sales and productivity.
Firstly, CRM software can assist your sales team in learning reliable data about potential leads through their social media activity and other buying patterns. This type of information can help boost sales by targeting each customer personally based on the data you have about them.
Moreover, CRM software such as Real Estate CRM also helps businesses improve their digital marketing by assisting in arranging drip market campaigns, email marketing automation, and more. You can also find different CRM software centered around different industries. For example, CRM real estate, CRM for cleaning businesses, and more.
2. Increases Customer Satisfaction
CRM software offers a variety of options through which businesses can use gathered data about existing customers and potential leads and customize their businesses and customer services to enhance customer satisfaction and experience.
For example, statistics show that in recent times, over 65% of consumers use social media for customer service. CRM software can thus collect requests and queries your customers mention you in from all social media accounts and send them to a single database.
This ensures a smooth operation and enables your business to never miss out on any queries or service requests. And responding to a potential lead’s inquiries on time ensures them your business is reliable and may help greatly in turning them into a customer.
Moreover, CRM software can also help businesses personalize communications with their customers, enabling you to inform them regarding any discounted deals and special offers without taking up extra time.
3. Helps to Automate Workflows
As an owner of a growing business, it’s normal to get overwhelmed by responsibilities now and then. According to freshworks.com, 84% of business owners work overtime, possibly due to the influx of workload, and poor time management skills are cited as the number reason for reduced productivity. But lucky for you, that’s where CRM software comes in.
CRM software helps you automate repetitive tasks that consume extra time and eliminate redundant ones. For example, if you choose to add a live chat feature to your website to speak with potential leads in real-time, you could automate the initial greetings. This would give customer service representatives more time to reach out to more important queries of other leads.
Other tasks that can be automated include the following:
- Email writing
- Sending out follow-up emails at specific times
- Scheduling appointments
- Lead dialing
4. Helps Boost Brand Loyalty
For a growing business, there’s nothing more important than customer loyalty. This not only boosts sales but also gives your business a completive edge. When building brand loyalty, it’s essential to be consistent in communicating with your customers.
This means they shouldn’t miss out on any email, direct message, and marketing messages informing them about a new product or service launch or sale. CRM ensures that by sending out customized emails and messages by tracking customer communications. And every customer gets the right message at the right time.
Moreover, CRM also ensures existing customers aren’t forgotten about or ignored. And that is one of many possibilities without CRM software in hand. A CRM software will store all notes, purchase history, and other data about every customer into a single database, allowing you to reach out to them with emails or alerts now and then. This way, the customers aren’t forgotten about and feel appreciated.
5. Helps Reduce Cost
We know this may sound too good to be true especially considering these tools may come at a premium. However, you definitely will be getting price cuts as efficiency increases. Moreover, by automating repetitive tasks, you can greatly cut back on costs.
All in all, once you know how to use CRM software for your business needs, your work will become easier, and you’ll be saving precious time and allocating it to more important and urgent business tasks.
6. Helps Train Employees
CRM software help train employees and makes them more efficient. As employees learn to analyze important data and figure out which data needs to be more focused on and which task needs urgent attention, they become more efficient. Moreover, learning from software also helps them gain more experience.
Conclusion:
As an owner of a growing business, investing in a CRM software that bests suit your business needs is one of the most rewarding things you can do. In this era of digitalization, when customers and businesses shift their operations online, a CRM will help save cost, time and ensure smooth overall business operation.
Author Bio:
Shaheryar provides ghostwriting and copywriting services. His educational background in the technical field and business studies helps him in tackling topics ranging from career and business productivity to web development and digital marketing. He occasionally writes articles for Real Estate CRM.
