We’ve all heard the phrase, “the customer is always right.” To state the obvious, your business would be nothing without those loyal customers. However, more important is how you advertise to them and manage each unique customer experience. The interactions you have with your customers, whether positive or negative, provide insight into what’s working and what’s not when it comes to your products and services. While you can gain valuable feedback on your current state of business, if this is all you fixate on, you may be impeding your opportunity for growth. For more on this, Valpak provides helpful scenarios and tips in the infographic below for when not to listen to your customer.