Starting a new business can be challenging. Nowadays, the competition is fierce in any industry, and new business owners need to think about establishing their product or a service in the marketplace. Entrepreneurs might ask themselves what is the key to making their product recognizable among customers. Well, there’s no universal answer, it can vary from industry to industry, but one thing is clear – your business should have a strong brand identity.

Establishing a strong brand identity can bring many benefits to your business. Not only does strong brand identity make a product more visible among customers, it also builds a relationship with customers, and eventually loyalty to your brand. Your brand should be consistent through all channels, and your message should be clear. You want your audience to be able to differentiate your product from your competitors’.

Once you decide what the core values of your business are, you should incorporate your message into your design. It’s important to choose wisely when it comes to colors, shapes, and fonts. Your design should be the voice of your business. You should always think about your target audience and how you want to be perceived by them. If your audience recognizes that you share the same values, they are more likely to be loyal to your brand.

The infographic below will guide you through the key elements of brand identity. Check it out and get the tips on how to properly establish brand identity.

Creating Brand Identity for Small Business [Infographic] 1