Trade shows are a great way to engage with customers, and this article will tell you all about how to make the best of your next appearance at one of these trade shows. Did you know that along with planning your pitch and preparing your product, having a trade booth with a killer design is pretty much all you need to boost your ROI, not during the trade show but even after it? You would be able to lock potential repeat customers just by showing up and showcasing your brand in the best way possible. Let’s get into it.
Craft An Experience
Your trade show booth is not a mere stall where people can come and see what you’re all about; the idea is to create an interactive experience that truly reflects your brand in every detail. From the moment people step into your trade booth, it should capture all of their attention. It’s pretty hard to stand out among hundreds of booths at a trade show, but all you have to do is invest in designing a trade show booth that is unique, interactive, and exciting. For instance, great visuals displayed on the video walls with perfectly attuned ambient sounds that create a harmonizing experience, all while invoking the true personality of your brand, is how you shape the moment for your customers.
Use The Space Smartly
It is ideal to get in touch with your designer and figure out how you can make the best of the space your booth will take up. It doesn’t matter if it is a small 10×10 booth or a giant 20×40 booth. A good designer should be able to create an exhibition flow that makes your booth appear roomy and articulately designed. For a small booth of 10×10, for instance, you can consider a minimal vertical display with one large backlit graphic in the center of the booth to maximize the space. Tiered shelving and wall hangings to prop products and provide information are the best to keep people from feeling crowded in a smaller space.
Double Down On Tech
Trade booths are no longer just about putting up a show. With lots of modern tech on the market, trade booths are becoming more and more interactive. People can now browse through the catalogs on large LED touchscreens and even play games on them. VR (virtual reality) tools let people immerse themselves in the experience by experiencing a simulated reality. Whether it is driving your new car or buying one of your high-end properties, the possibilities are endless. You can even set up a touchscreen kiosk right outside your booth, which can be navigated to learn all the information that people need at their own pace.
Make It Beautiful
While the technical equipment can do a great job of attracting people to your booth with all the fun integrations of new technology, you still need to work with a designer who can really bring out the oomph factor by working on the visuals of the booth. Carefully decide on the color scheme that blends well with your brand book and pick out the tracks and sounds that you’ll be playing during the show. You can use LED strip lights to create an ambient environment, which transitions light colors for an added drama factor. The one thing you absolutely have to keep in mind is working with color psychology. For instance, if your specialty is selling beach properties, consider using earthy tones and visuals of water on large screens with a beach house in the corner so that whoever steps into your booth instantly feels transported to the area where your properties are.
Manage The Visitors
A well-designed booth can be a great attraction, but that means having to manage the visitors better as well because you can’t have them crowding the space. It can potentially damage the decor and items on the booth as well. You can hire and train an usher on how to help people go through the experience, as well as encouraging people to wait their turn in line. The idea is to make the experience of the visit calm and seamless for people. Put exquisite large signage outside to attract people and design your entrance in such a way that it makes people curious about what might be inside the booth.
Conclusion
Designing a booth can be a daunting experience but with a little help from the right designer, you can not only get ROI from the event but also make a lasting impression on your visitors, who can turn into repeat customers. Just be sure to hire a serious designer who knows what they’re doing and respects your vision of the booth.