Whoever does nothing, earns nothing. The bloggers who managed to become successful actually did a great job. And they continue to do so. It’s not just writing something on a blog, or saying something on camera. No. This is making unique content, which will be not only relevant, but also interesting to a large audience. This is work on the way it looks and its presentation, this is a constant action and work of the mind with fantasy.
The first bloggers really managed to gain a large audience relatively quickly. But that time has passed. Now getting a bunch of followers is harder. But at the same time, there are more opportunities. Social networks and services have reached a fundamentally different level. Everything is available.
If you start from scratch, you will have to spend a lot of time. Therefore, the idea is not suitable for those who want to master the art of blogging in a few months, leaving their main source of income behind. But on the other hand, it is perfect as a creative hobby, which, with due diligence, can be turned into a profitable business.
As for the subject matter, here again you have complete carte blanche. With the spread of the Internet, any topic can find its fans. However, one must understand that some areas will a priori have more interested people and it will be easier to hone an audience. On the other hand, making some money will also depend on this. You need to analyze, not act randomly. And thousands of people ias subscribers can sometimes bring less than a hundred in another topic.
And to make it easier for you to decide how you can generally make money on your own blog, we wrote this article. We will talk about how the blogging industry has changed in recent years, what options to make money exist now, and how you can achieve them even being a college student. Let’s go.
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In this article, we will analyze the possibilities of running your own blog and talk about how to create your own business on it. That is, how to start making money. To succeed in this industry, you have to sweat. On the other hand, there is no way to make good money that would not require any effort from you. And if you want to get money, get used to this idea.
Another thing is that work at the same time can not only take effort, but also bring pleasure. At least the result. And if you managed to mix your favorite business with getting income, consider that you are among the lucky ones.
The popularity of video blogs has not gone away. Business blogs, industry blogs, travel blogs, news blogs, gaming blogs, movie blogs, essay blogs are still in demand if they are quality content. The point is different. The popularization explosion of the blogging industry is over. The stage has ended when the masses of Internet users saw the availability of services that allow you to blog and also massively began to occupy this industry. It seemed to everyone that the very way of easy money was finally found, make a video and you will have a good thing going.
But the industry hasn’t really become more accessible. It was formatted. Settling down. And all those who ran to make money, having only a smartphone with a camera at hand, either quickly abandoned this idea, or did not rise above a hundred subscribers. There was no mention of money, of course.
What happened to the industry
Professionals entered the industry (up to federal media)
- There are quite specific rules for monetization
- The sphere began to be mastered by business as a channel for promoting products and services and direct communication with its audience
- Specific areas of video content have been formed
- The competition has grown many times, which has a beneficial effect on quality
- “Lazy entrepreneurs” have gone
Yes, it has become more difficult to make money on video blogs. But it’s still possible. It’s just that now the industry is more professional and requires a more professional attitude.
Who can make money blogging?
To speak to everyone means to lie. Of course, not everyone. If you are not used to speaking in public, if speaking to the camera is like torture for you, then it`s not your cup of tea. You can do blogging, if only text. Although there are some nuances. After all, the texts should be not only well-written, but also interesting.
- First of all, the niche is suitable for already existing bloggers. Those who have accumulated experience and at least a small audience. Such a person already has an idea of what is happening in the industry. And the question, how can you make money on this, has most likely already arisen. If not, then someday it will definitely arise.
- Secondly, to a company that can use this channel as a platform for promoting a product or service, as an additional income, as a sales channel.
- In third place – novice bloggers. Those who have not yet known all the beauty and all the pitfalls of the blogging industry. Here, of course, everything is more complicated. Because you have to learn a lot from scratch. And immediately aim at the fact that the main resource will be time. You will only be able to quickly make money if you create great content that the masses need.
Ways to monetize a blog
There are several main ways to monetize your own blog.
- Advertising. This method includes the introduction of contextual advertising, teaser and banner ads.
- Sale of links. This method may seem old and out of fashion to someone, but it exists and is even used to this day. This is especially true for text blogs.
- Advertising articles and video reviews of a product or service. This option is only suitable for advanced blogs that have a large audience and know how to interact with it. Because open advertising can negatively affect the perception of the channel and the blogger.
- Affiliates. Affiliate programs from third parties. Today it is a very popular method. All major bloggers use this resource.
- Sale of info-products. It’s about writing your own books, creating merch – branded goods. Everything that is a non-core product that the user can purchase for money. To some extent, such goods can be attributed to fan paraphernalia.
In fact, it is rare that these methods are used separately. They are mixed, but focusing on the specifics of the blog. Implementing everything does not make sense.
When to monetize
In theory, even right after making an academic or any other blog. In practice, it is desirable to achieve a certain level of attendance. Firstly, advertising tools are the more effective, the larger the audience they are used to. Secondly, no one will buy a “place” for advertising from you if there is no one to advertise.
You also need to understand that the level of advertising tools required to launch depends on the specifics of your blog. So, for example, if you operate in the entertainment niche, even with a thousand subscribers, you will not be able to earn decent amounts from advertising. But if your niche is premium commercial, then a few hundred involved people will be enough to ensure profit.
If you are just planning to maintain your own blog, then try to plan in advance for the achievement of what results you will start connecting monetization. The plan should be based on the specifics of the blog, potential audience, niche and other elements that are directly related to possible ways of earning.
What determines the income of a blog
To cut it short, from the quality of traffic. That is, on the quantity and quality of the audience that visits your blog. For a stable income, you will have to work hard in terms of gaining regular visitors. If you are running a text blog, then you will need to master selling texts.
For video blogs, audience size is even more important. Because the competition in all niches, from political, cultural and educational to purely entertainment content, is very strong. And the first way for advertisers to stand out among other channels on YouTube is to prove by the number of subscribers that your activity is interesting to thousands of people.
The quality of visitors also directly affects revenue. If your audience for the most part is not solvent, then even thousands of daily views will not be profitable.
Topics for the blog
It is up to you what your blog will be about. There is no universal content that would always bring a stable interest to the audience.
If an entrepreneur starts a blog, then it is logical that his blog will be about the service or product that he is promoting. In this case, blogging will become more of a promotion channel, and not a way to make money.
If you are starting to draw up a business plan for a future blog, then you need to choose a topic according to several criteria. And first of all, you need to focus on your own preferences. Creating a travel blog, just because it is popular, but at the same time, you yourself last got out of the city last summer, and even then to a summer cottage is a so-so idea. You need to understand what you write (tell), and to be passionate about it. Otherwise, you risk not honing an audience at all that would like what you do.
Other criteria:
- Topic popularity. The assessment will allow you to calculate the necessary development steps and imagine how much time it will take you to achieve your goals.
- Topic audience. If you create content for children, then it makes no sense to expect expensive brands to buy ads from you in the future. It won’t happen. Because the audience is not theirs. Adequately evaluate the potential audience and, accordingly, adjust the timing of the release of the opportunity to monetize the blog and the methods that are suitable for this.
How to make money from advertising on your own blog
Next, we will consider each type of advertising implementation separately.
Contextual advertising
It is used as an embedded tool. It provides the buyer of advertising space with a click on their ad within the blog. So, for example, if the blog is about travel, then the user who reads or watches it will receive advertising from a travel agency, or a ticket company.
Contextual advertising is configured using Google tools.
Google AdSense
You can set up the AdSense tool right after you launch your blog. There are no restrictions on the number of visits. The main thing is that it complies with the rules. Everything is set up quite simply. In addition, there are tutorials and manuals.
Partnership programs
Affiliate programs are based on the tools for following the target link. That is, you will have to post a link on the blog to a particular resource with which you have an affiliate program. A visitor to your blog can follow this link and perform some targeted action. If this happens, you get your reward for referring a client.
Different companies offer affiliate programs with different conditions. You can work in this way with various resources.
You will have to evaluate the effectiveness of affiliate programs yourself. Because the opinions of bloggers differ. For some, this really brings a stable income, someone turns on the program only for possible additional income. Again, everything is based on the effectiveness of your blog. If, for example, you write or talk about new smartphones, then it would be natural to connect one of the affiliate programs of a company that sells these smartphones, because your target audience is also for this company.
Other advertising resources
In addition to standard and well-known tools, there are many third-party resources that mediate between advertisers and bloggers. Among them are banner advertising exchanges, advertising line systems, link exchanges.
But for those who are just mastering the advertising spaces of their own blogs, we do not recommend embarking on the study of these tools. First, master the basic ones, those that everyone uses. So that later you can compare and understand why some are popular and others are not.
Direct Selling Advertising
Tools from Google have one small disadvantage. It takes part of your reward as a commission. This is logical, in fact it is the provision of services. On the other hand, you can install banners directly without intermediaries. So, for example, this is the way large resources do it such as Lifehacker.
In fact, no one bothers you to mix methods and use all available means.
Well, the disadvantage of direct advertising is that it is tied to a specific offer. And advertising from Google is in the context of your page. Therefore, the second option will give more matches between the topic of the ad and the topic of your blog.
Advertisement for a particular manufacturer’s product
The method is suitable only for those bloggers who already have considerable weight with a specific audience, that is, they are known. Manufacturers can supply such a blogger with goods in exchange for the fact that he will publicly evaluate this product. That is, it will advertise. Sometimes it’s a very nice thing.
It is easier for business to monetize a blog
Why so? There are several reasons. And the main one is the drop in the effectiveness of advertising. Alas, the economic situation in the country is not stable. The purchasing power of citizens is falling. Advertising budgets of firms and sales fall too.
Therefore, today it is much more difficult to monetize a blog than a few years ago. Therefore, those who advertise their own product on their own blog receive more benefits than third-party services.
A simple rule follows from this – if you are engaged in production or services and at the same time have the resources to make high-quality and interesting content on the topic of your work, do not hesitate to blog or create a website. This is a good tool for sales and additional income.
Franchises of bloggers
Don’t be afraid. So far, none of the well-known bloggers have thought of selling their franchise. The fact is that if you really want to enter the blogging industry, but do not dare to start your own blog, you can build a business that would operate in this niche.
Naturally, not from scratch, if you do not understand the industry. Look out for franchise offers. Often this is a great way to start your own business without additional risks. Meanwhile, if you need help with custom writing, shinyessays.com is ready to give a helping hand.
I really appreciate how you emphasize the importance of finding your niche and creating valuable content that resonates with your target audience. It’s true that in order to turn our blogs into successful businesses, we need to focus on providing value and solving problems for our readers.
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