A company’s survival in the competition is due to its customer base. A strong customer base is a result of customer acquisition and retention strategies. Both of these strategies unite to make a CRM system.
Many companies have placed their focus on utilizing CRM applications to establish better connections with their target audience. These apps host a variety of features that enable marketing teams to streamline their digital marketing campaigns, boosting on-site traffic and lead conversions.
What are these CRM features, and how can your business take advantage of them to enhance lead generation?
1. Automation of Marketing Operations
Marketing is an essential component of brand visibility. Generating leads to work on is the motive behind every marketing campaign. With the marketing automation feature in CRM, your marketing team can quickly identify strengths and weaknesses in digital campaigns.
In addition, performance metrics such as marketing ROI of different campaigns are automatically synced into data records by the CRM.
Besides performance metrics, marketing automation supports the integration of CRM with third-party applications for recording lead details such as contact and demographic information and the marketing funnel stage.
Moreover, marketers can identify and prioritize marketing efforts on sales-rich leads with such vital details.
Another function of the CRM system is to reduce mundane tasks such as sending e-mail campaigns, posting blogs, etc. This can help your marketing team to focus on important tasks such as testing and improving strategies.
2. Integration of Social Media
Social media is an active global hub of communication. It provides opportunities for several companies to connect with potential clients that can be converted into leads. For example, marketers can embed links in posts, CTAs, or company pages for generating and sorting leads.
However, there are multiple social media platforms, making it difficult for marketers to focus on various channels for lead management. Luckily, CRM integrates with social media apps to simplify such processes.
The CRM app can help your marketing team to communicate with customers through their favorite social media platform right from the CRM. With this powerful functionality, marketers can easily conduct social listening, enabling them to track important conversations on your business’s niche.
Your company can easily develop lead profiles off any social media platform within the CRM app with social media integration. Marketing teams can get direct notifications regarding online customer behavior, such as raising concerns or feedback to your company’s posts.
For example, real estate marketers can use a Real Estate CRM to respond quickly to potential customers searching for property or rental sites on social media platforms, increasing the chances of gaining sales-qualified leads.
3. Integration of E-Commerce Sites
If your enterprise owns an online store or website, integrating that with the CRM can enhance lead generation. For example, when a potential client visits your website and finds the product needed, they need to first register to your website to make a purchase.
As CRM software is integrated with your site, lead profiles would be automatically generated with client credentials recorded, which removes the need for manual data entry.
Another benefit of this integration is that you can monitor a visitor’s browsing patterns and history on your website to identify visitors’ preferences, enabling them to implement a suitable marketing strategy for converting them into potential leads.
4. Removal of Unnecessary Lead Data
The quality of data stored in data records determines the quality of the marketing approach. If accurate and real-time data is available, marketing teams can make appropriate marketing campaigns to attract potential customers. However, if outdated and incorrect data is available, it can result in the wastage of marketing efforts of your employees.
Monitoring and decluttering records is necessary for the removal of unwanted data to prevent such a mishap. A CRM application can help your company’s marketing team to maintain updated and accurate data records. Having accurate, refined, and up-to-date data records of leads and clients can help marketing teams to create personalized and better marketing campaigns.
Conclusion
CRM applications host a collection of features that can help your brand to improve its marketing techniques. The software can automate mundane and repetitive tasks, enabling marketers to analyze and improve marketing campaigns. It can integrate with websites and social media platforms, offering companies a bird’s eye view of the preferences of the online customer base.
Through implementing CRM software, your enterprise can generate, nurture sales-qualified leads, and boost its profits.
Author Bio:
Mariam Batool has pursued her MS in Healthcare Management and BS in Biosciences. She is a Certified Creative Writer. She is passionate about writing, and she writes in multiple niches. She writes blog articles for The Real Estate CRM.
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