Many businesses find themselves in a difficult position right now, with few truly able to grow under the current circumstances – for some, survival is struggle enough.
But with normality supposedly just around the corner and the public ready to celebrate a brighter summer, there will be countless opportunities in the coming months for small brands to make big progress.
And yet as shops re-open, it’s clear that the ecommerce sector isn’t going anywhere fast. And in the near and distant future, it’s likely that businesses who can master both will be the most successful.
If you’re looking to drive sales and expand your customer base, these three tips will boost your business to the next level.
1. Connect with your customers
Getting to know your customers is vital to keeping your business relevant.
But as the ways we connect and communicate change with time and circumstance, it’s important to choose the right channels to build these relationships.
IRL {in-real-life) customer networking happens every day your shop is open. But connecting and collaborating with other businesses, contributing to local causes and making your presence known in the community is a great way to get your brand’s name out there.
However, customer connections can be built online too, and social media is a fantastic opportunity to get to know your customers and understand what they’re looking for.
2. Get wise online
First of all, if you’re hoping to make a splash in the virtual world, your website may need an update. Any outdated design, old copy and excess pages have to go, for a start.
Keep your site content fresh and relevant. This can be done with regular blogs, which can take your search marketing efforts to the next level, but will also target search engine rankings to establish your business as an authority in the field.
If you want your efforts to count for anything, you’ll also need a strong SEO campaign. Maratopia Digital Marketing are masters when it comes to harnessing the hidden secrets of search engines in a way that puts your business ahead of the curve.
3. Understand your mission
Having an online presence can be a major boost for any business.
But if yours is a retail operation with real-world premises, it’s good to bear in mind that your digital operation won’t just drive sales – if you play it right, it will also drive footfall.
Which is why it’s good to be savvy about search engine optimisation – particularly local SEO – and also why it’s important to be as accessible to your customers online as you are offline. Staying on top of online inquiries and offering click can collect options are two excellent facets of a strong customer service model that will target not just online shoppers, but face-to-face customers too.
Follow these three tips for growth that capitalises on online trade without compromising business as usual.
