Tanduay Collaboration With Secret Fresh’s DJ Bigboy Cheng Highlights the 165-Year-Old Brand’s Classy, Vintage Look

Jan 21, 2020 #secret fresh

Tanduay’s iconic labels and logos get the Secret Fresh treatment as the two Filipino brands collaborate for a line of varsity jackets, hoodies, and tees.

secret fresh

Now exclusively available at Secret Fresh at the RONAC Art Center in Greenhills, the collection comes in 14 selections. There are tees in white and black; varsity jackets in red-white and black-red; and hoodies in black and red to choose from.

DJ Bigboy Cheng, the proprietor and owner of Secret Fresh who is known here and abroad for his passion for collecting toys and shoes, shared that he and Jonathan Yap initiated the collaboration with the late Tanduay president Lucio “Bong” Tan, Jr. whom he considered a friend.

“We dedicate this collaboration to him,” said Cheng during the collection’s launch.

He added that it is Secret Fresh’s aim to highlight Philippine culture. For its designs for Tanduay, they drew inspiration from the 165-year-old rum maker’s classy, vintage look.

“We wanted to design something that you can wear to classy events, so we came up with varsity jackets and streetwear,” Cheng said.

Yap shared that all the designs have been seen and approved by Tan.

Secret Fresh is hailed as the top pop art gallery in the country. It started out as as a store specializing in art toys and eventually became a gallery where both local and foreign artists and brands get to collaborate with Secret Fresh for designs and prints on toys, streetwear, and other items.

One of the artists that it has collaborated with is none other than National Artist for Visual Arts BenCab, one of Cheng’s idols, for a series of sculptures and limited-edition caps.

For more information about the Tanduay x Secret Fresh collection, visit the Secret Fresh website and Facebook page.