There’s nothing like a well-crafted video content on your website to attract visitors and keep them engaged with your brand. According to most recent research, video marketers experience up to 54 percent higher brand awareness than those who decide to opt out of this method. However, it is not all that easy placing a video content that doesn’t affect the usability of your website and overall user experience. Each piece of content that you attribute to your page adds for longer load period which can chase people away before they even get the chance to see what you have to offer.

In order to help you optimize your video content and benefit from amazing visuals that represent your product or services, we have devised this article. Let’s take a look at some of the most effective optimization techniques that will make your video work seamlessly without causing any usability issues or diminishing your SEO efforts.

Embed videos

There are multiple benefits of embedding a video you already published on YouTube. First of all, there is a higher chance that your page will pop up in search due to YouTube’s incorporation with Google. Furthermore, uploading a high-quality video on your own server will make your page load much slower which is not something you want your users to experience. From the visitors’ point of view, YouTube videos have an adaptive resolution which means the quality of the video will adapt to viewers broadcasting capabilities, therefore, if the user is unable to view full HD video the resolution will automatically degrade to a lower quality. YouTube allows you to create descriptions that will amplify the message you’re trying to convey. In case you need help preparing textual content, you can always hire online help like write-my-essay-for-me.com or EssaysOnTime.

Compress videos

Embedding too many videos on your webpage will not help you with page load time, quite the opposite; if your page hosts numerous videos then it’s better to simply upload them on your server. However, there is a way to upload videos to your server and still manage to retain a decent load speed. There is a number of data compression tools that allow you to reduce the size of your file without losing too much of the original quality. Just don’t take it too far; else your videos will look as if they were made by a VGA camera.

Use formats supported by HTML5

Thanks to the latest version of the HTML language it is possible to upload videos and present them on your website without any third-party plugins that not only complicate the process but also put extra weight on your web page. Convert or publish your videos in HTML5 supported formats like WebM or MP4 for a crisp and lightweight video.

Think about mobile users

According to statistics, mobile web traffic share grows almost exponentially with more than 53 percent share in 2018. Therefore, your optimization efforts should also include responsive web design. This means that your web page should be developed in such a way that it can respond to both desktop and mobile devices without any issues. Playing videos on a mobile device if the webpage is not optimized can be a gruesome experience and won’t help you achieve your business goals.

Stream videos directly

The days when we had to install third-party plugins in order to stream any video content are long behind us. Today, thanks to advancement in web development it’s possible to stream videos directly from your server by sending small portions of the video directly into the visitors’ browser. This is not a routine task; however, a web developer with decent experience will use HTML5 capabilities in order to optimize your video for live stream directly from your server. You can create interesting descriptions for your videos that would introduce your video before starting the live stream so the audience would know what they’re about to watch. If writing is not your best suit, you can always hire online assignment help service to deal with your problems.

Use CDN

If you’re not acquainted with this term, CDN stands for Content Delivery Network which is a network of servers that keep cached copies of your content. One of the main advantages of CDNs is that visitors receive videos from the nearest server, therefore, the quality of the video and the load speed are at their best.

Remove audio

Try and develop videos that don’t carry any audio information, not only to minimize the file size but to send your message differently. Create captions or add chat balloons to make your video more interesting. Consider infographics as a way of communicating with your audience, this form of visual presentation is becoming more and more popular. According to experts, infographics stick to viewers’ memory better than most manners of presentation. A custom essay writer or even a college essay writer could help you with the textual content in case you need to polish up your wording.

Conclusion

Avoiding videos simply because you don’t want to add extra weight to your web presentation is a mistake. These are just some of the techniques that you can apply in order to make your page more attractive to visitors and raise your brand awareness. Let us know if you have any ideas that helped you optimize videos for your webpage.

Author bio:
7 Video Optimization Lifehacks to Attract Customers and Get Better Usability 1Alexandra Reay is a journalist, professional writer and editor. She is in love with books, horse-riding, the search of the information and conferences. Find Alex on Google or Twitter.