Here is a compiled “hit list” of some highly effective e-commerce marketing strategies which will help fetch good ROI:
1. Generate Articles
This is one of the favourite techniques for marketing an ecommerce website. The strategy involves approaching sites individually and offering them an exclusive article on a subject you’re skilled in. The site will get unique, helpful content to its visitors, and it will help you win some SEO points.
2. Guest Post on Business Blogs
Guest posting takes a similar approach to the strategy above, but concentrates on the blogosphere. The bloggers have one important weapon – CONTENT. Contact the blogger and convince them to submit your article with some tasteful links along with it.
3. Give Away Products for Review
Give away your products for review which will help you get an information-rich content with back-links to your site, although this approach costs much more money, but generates an incredible long-term ROI throughout sales, especially when the product is positively reviewed.
4. Make a List of Email Ids
It’s much easier and better to convince an existing customer than to sell to brand-new prospects. Assuming that you’ve cared for your existing consumers, there’s a higher level of trust established by previous transactions. With a listing of buyer addresses, you’ll be able to easily drive sales with the push of a button.
5. Participate in Forums
Find forums related to your niche which will help you target the potential customers. Remember, if you only market about your company then be sure of getting banned or removed from the respective forum. Participate in the discussions, help people and answer their queries. Create a tactful signature connecting to your site. And as forum posts often appear in search outcomes, you’ll experience click through by forum visitors at the same time.
6. Build a Presence on Social Media Marketing Platforms
In today’s time, being active on social media will give you the best ROI. It is a sensible way of engaging and interacting with your customers and building your brand reputation.
There are definitely exceptions to this particular. If you market something unique or artistic that has the potential to go viral, you just might get tremendous response from various platforms.
7. Index Submissions
Being clear, for the sake of getting SEO love, don’t submit your site on many directories- it definitely not work. Be careful and submit them to quality and niche-specific directories.
Most of these types of strategies have worked at some time in the prior, but will be considered a waste of time period now. Even more painful, they could cause your site to be penalized by Google, negating each of the legitimate work you’ve completed!
Strategies To Avoid:
1. Article Advertising
“Traditional” article marketing contains writing one write-up and distributing the item to dozens — as well as hundreds — involving sites via a great automated distribution support.
Google gets better and superior at recognizing spammy along with low-value marketing strategies, and even if this strategy works now, it likely won’t do the job — or may also be penalized — later on.
If you desire to contribute a special article or two to a decent article index, that’s okay. But it’s suggested against making “traditional” article promotion a cornerstone of one’s marketing efforts.
2. Print Media Advertising
If you’re running an e-commerce store, there are few times when print advertising within a third-party publication would add up. It’s expensive, hard to track and difficult to the customer to take immediate action. Alternatively, invest your cash into SEO or maybe, if you should advertise, into online PPC campaigns.
By: Paul Harris is a freelance writer. His articles on topics like how to sell online and about the online retail business are published on various online platforms.
