How to Become a Lazada Seller

Selling on Lazada is one of the most effective ways to start an online selling business in the Philippines. With millions of active shoppers and a trusted e-commerce platform, Lazada allows individuals and businesses to reach customers nationwide without needing a physical store.

Whether you’re a student wanting extra income, a small business owner exploring e-commerce, or a brand looking to expand online, this step-by-step guide will walk you through everything you need to know about becoming a Lazada seller.

Why Sell on Lazada?

Before diving into the process, it helps to understand why Lazada continues to be a top choice for online entrepreneurs:

• Massive customer base – Millions of Filipinos shop daily on Lazada.
• Low entry cost – You can start selling with minimal capital compared to running a physical store.
• Trusted logistics network – Lazada Logistics (LEX) and partner couriers make nationwide delivery possible.
• Marketing tools – Built-in vouchers, sponsored ads, and campaign participation help boost visibility.
• Scalability – Start small from home, then scale into a registered business or even join LazMall as your brand grows.

Step 1: Decide What Type of Seller You Want to Be

Lazada offers different types of accounts depending on your needs:

• Individual Seller – For people who want to sell a few products with just a valid ID and bank account.
• Local Marketplace Seller – For SMEs with DTI or SEC registration who want to expand reach.
• LazMall Seller – For official brand owners or authorized distributors; offers higher visibility and credibility.
• LazGlobal Seller – For sellers outside the Philippines wanting to reach local customers.

Choose the type that matches your goals and product offerings.

Step 2: Prepare Your Documents

The requirements vary depending on the type of seller:

• For Individuals
  • Valid government-issued ID (passport, driver’s license, UMID, etc.)
  • Active bank account (for payouts)
• For Businesses
  • DTI/SEC registration
  • BIR Certificate of Registration
  • Mayor’s or barangay permit (depending on your LGU)
  • Valid government ID of business owner
  • Bank account under the business name

Having the right documents ready ensures faster approval and avoids compliance issues later.

Step 3: Register on Lazada Seller Center

1. Go to Lazada Seller Center (Philippines) and click Sign Up.
2. Enter your mobile number, email, and shop details.
3. Upload your required documents.
4. Provide your bank account information for payments.
5. Submit your application and wait for verification.

Approval may take anywhere from a few hours to a few days, depending on the completeness of your documents.

Step 4: Set Up Your Store Profile

Once approved, customize your online store:

• Shop name – Choose something simple, professional, and easy to remember.
• Logo and banner – Upload high-quality graphics to establish brand identity.
• Store description – Write a clear and engaging description that highlights your products.

A professional-looking store builds trust and increases your chances of converting visitors into buyers.

Step 5: Create Product Listings

Your product listings are the key to sales. Each listing should include:

• Product title – Use relevant keywords buyers are likely to search for.
• High-quality photos – Upload clear, well-lit images from different angles.
• Detailed description – Highlight features, benefits, dimensions, and materials.
• Competitive pricing – Research competitors and factor in Lazada fees.
• Inventory and variations – Indicate available colors, sizes, or models.

SEO tip: Use descriptive titles like “Affordable Ube Cheesecake Roll – Home-Based Pastries” instead of vague ones like “Cake Roll.”

Step 6: Choose a Fulfillment Option

You can either:

• Self-fulfill – Pack and ship items yourself through Lazada’s courier partners.
• Lazada Fulfillment (Fulfillment by Lazada) – Store inventory in Lazada’s warehouse and let them handle packing and delivery.

If you’re starting small, self-fulfillment is more cost-effective. As you scale, Lazada Fulfillment helps save time and ensures faster deliveries.

Step 7: Understand Lazada Fees

While creating your pricing strategy, take note of Lazada’s costs:

• Commission fee – A percentage of your product’s selling price (varies by category and seller type).
• Payment fee – For processing customer payments.
• Fulfillment and shipping fee – If you use Lazada’s logistics or warehouse services.

Always calculate your profit margin after deducting these fees to avoid underpricing your products.

Step 8: Market Your Products

Lazada offers powerful marketing tools to boost visibility:

• Vouchers – Create discount codes for first-time buyers.
• Free shipping promotions – Attract customers by lowering checkout costs.
• Sponsored ads – Pay for higher visibility in search results.
• Lazada campaigns – Join big events like 11.11 or 12.12 to reach more shoppers.

Outside Lazada, promote your products on Facebook, Instagram, and TikTok to drive traffic to your store.

Step 9: Manage Orders and Customers

Good customer service helps your store rank higher and gain repeat buyers:

• Ship orders quickly to avoid late delivery penalties.
• Keep your inventory updated to prevent cancellations.
• Reply promptly to customer inquiries.
• Encourage satisfied buyers to leave positive reviews.

Your performance score affects your eligibility for campaigns, exposure, and potential upgrades to LazMall.

Step 10: Stay Compliant with Taxes

As your sales grow, it’s important to register with the BIR and comply with tax obligations. Proper registration protects your business from penalties and builds credibility with customers.

Work with an accountant or bookkeeper to file correctly and avoid mistakes.

Tips to Succeed as a Lazada Seller

• Start with a small but focused product line and expand later.
• Use professional photos to stand out from competitors.
• Offer bundles or sampler packs to encourage trial purchases.
• Collect and showcase customer testimonials to build trust.
• Reinvest profits into ads, better packaging, and inventory growth.

Frequently Asked Questions (FAQ)

Q: Can I sell on Lazada without business registration?
Yes, you can start as an individual seller with just a valid ID and bank account. However, registering your business allows you to join more programs and gain customer trust.

Q: How much capital do I need?
You can start with as little as ₱5,000–₱10,000 if you already have products on hand. Costs increase depending on your product category and inventory.

Q: How long does it take to get approved?
Most accounts are approved within 24–72 hours if documents are complete.

Q: Can I sell food products on Lazada?
Yes, but you may need FDA permits and additional documentation for compliance.

Conclusion

Becoming a Lazada seller in the Philippines is one of the best ways to enter the booming e-commerce industry. With the right products, optimized listings, excellent customer service, and consistent marketing, you can grow from a small online shop into a sustainable business.

If you’ve been waiting to start, now is the time. Lazada continues to expand its reach, and the earlier you begin, the faster you can establish your store and build a loyal customer base.