Secures Market Share, Reaffirming Leadership in Premium TV Sector
Bangkok, 26 August 2025 – LG Electronics (Thailand) Co., Ltd. has achieved a significant milestone by capturing a 64.2% market share in Thailand’s OLED TV segment. This success not only reflects increasing consumer confidence but also continues LG’s legacy as the premium TV market leader, consistently holding the No. 1 market share for 12 consecutive years, driven by a commitment to continuously create high-quality and advanced technology televisions.
LG’s plan to penetrate the market in the final quarter of 2025 aims to maintain its No. 1 position as follows:
Fulfilling Market Demand with 100-inch TVs, Responding to Unexpectedly Strong Trends
Thai consumers are increasingly opting for larger OLED TV screens for their entertainment experiences, as evidenced by data collected since the start of the year. The previously popular 55-inch size has shifted to 65 inches, resulting in the market share for this screen size growing to 36.8%. It is possible that in the future, consumers may seek increasingly larger TVs. Therefore, LG has added QNED TV lineups with extra-large sizes up to 85 inches and the largest at 100 inches to the market. Initial sales have received overwhelming response, exceeding expectations. LG is thus expanding the display locations for 100-inch TVs to allow consumers greater access and immediate ownership.
Expanding Premium TV Lineup to Cater to Diverse Consumer Needs
Analysis reveals that consumers define the optimal viewing experience differently. Beyond picture clarity, color accuracy, and screen size, some consumers seek premium TVs that serve as high-end home furnishings. LG addresses this with its LG OLED evo AI lineup, offering the M5, G5, and C5 series, all featuring sleek and sophisticated designs. For others, the best experience comes from shared entertainment with family and loved ones. To meet this need, LG offers the LG QNED evo AI QNED92A and QNED86A models, boasting screen sizes up to 100 inches, providing an immersive viewing experience for everyone. This diversified lineup ensures a solution for various preferences at accessible price points.
Enhancing AI TV Capabilities to Match Unique Lifestyles
In line with its 2025 strategy, “Life’s Good 24/7 with Affectionate Intelligence,” LG continues to deliver the most user-centric AI technology in its LG AI TVs. Featuring Hyper-Personalized AI, these TVs adapt to individual users by recognizing voices and learning viewing habits to optimize picture and sound settings for a perfectly tailored content experience. With the upcoming Premier League season, LG’s premium TVs transform into personal assistants with Sports Alert, providing notifications for upcoming matches, goals, and post-game scores for pre-selected favorite teams. Furthermore, LG AI TVs seamlessly connect with other IoT devices within the home via the LG ThinQ app, creating a truly integrated experience.
Mr. Amnaj Singhachan, Head of Marketing, LG Electronics (Thailand) Co., Ltd., said “This success stems from our unwavering commitment to analyzing consumer needs, enabling us to develop products that not only offer superior quality but also provide users with value beyond their purchase, such as LG AI TV, which functions as both a television and a personal assistant. For the final quarter of 2025, we aim for our OLED TV sales to reach a 65% market share, securing our 13th consecutive year as market leader in Thailand, with a 20% growth in sales of large TVs (75 inches and above), aligning with this year’s consumer demand forecast.”
A thorough understanding of consumer needs and relentless product development have proven LG’s excellence, leading to over a decade of victory in the premium TV industry. Interested individuals can inquire at authorized dealers and participating stores. Details of LG TVs can be found at https://www.lg.com/th/tv-soundbars/oled-evo. or by contacting the LG Information Center at 0-2057-5757 and following LG activities on the LG Global Facebook fan page and @lg_thailand Instagram.