Each digital worker has their own tasks. Take, for example, an SEO specialist. They sit at the computer for days: analyze competitors, improve websites, improve indicators. And all so that the work is done 100%, and the client is satisfied.
Do you think this applies to all specialists? Of course not. Not everyone who works in the field of website promotion approaches their work responsibly. Unfortunately. But such SEO specialists do not have clients for long. If an optimizer does not do his job fully, regularly misses deadlines or works without results, he will not see grateful customers and financial growth. So a good SEO specialist is a real find for business owners. An SEO optimizer helps them promote a website, generate sales and thereby increase profits.
This is the topic of our article today. A good SEO specialist. What should an SEO specialist be able to do? What are his main responsibilities in the company? How much can an SEO optimizer earn and where can he find a job?
A little bit of everything.
Pros and Cons of Being an SEO Specialist
As in any job, there are both pros and cons in the SEO specialist’s job. Although the former still prevail. Let’s consider the advantages:
- flexible schedule – a private SEO specialist can work remotely from anywhere in the world, creating a convenient schedule for himself;
- high income – it is difficult to name exact figures here. Everything depends on the employee’s competence. It is logical that if you work as a junior specialist at the first stages, you will earn less than an experienced employee;
- demand – of course, many customers use SEO promotion. Everyone dreams of getting to the top of search results to attract new customers, which means they are interested in a smart SEO manager;
- self-development – this area, like any digital profession, is changing rapidly. You always need to follow changes, trends, although for some this may move into the minus column;
- quick learning – it is possible to become a SEO specialist in a year or a year and a half if you take this matter seriously and responsibly.
But there are some downsides to the SEO optimizer profession. For example, it is highly competitive. The profession is in demand, so the struggle for orders among newcomers is high, it can be difficult at first.
It is worth considering that the work of an SEO optimizer is sedentary, it involves spending a lot of time at the computer. It is necessary to take measures so that this does not negatively affect health.
Also, a website promotion specialist has a high responsibility, although this can be said about most highly paid jobs. You need to take your responsibilities seriously so as not to spoil the rating and reputation of the web resource.
How popular is the SEO profession?
Today, this profession is quite popular, although it requires a lot of effort, training and time. But it is difficult to talk about exact data or make assumptions about whether the work of a website promotion specialist will be in demand in 5 years. Many believed that the end of this industry would come several years ago, but we are seeing the opposite.
Most likely, it is not the profession itself that will die out, but some tools or work options. Something disappears, something new comes to replace it, and SEO developers adapt to it.
The best way to put it is this: as long as websites and search engines exist, the SEO profession will also live, although perhaps not in the same form as it is now.
What should an SEO specialist know?
An optimizer first needs to understand the principles of search robots: how they check websites, what criteria they use to build a rating in search results. All this is directly related to the internal and external optimization of the resource. This is exactly what an SEO specialist does. In order for a website to be successfully ranked and raised in search results, an optimizer works out its internal structure, content, fills pages with keys, deals with brand citation and mentions of it.
What specific knowledge is it desirable for an SEO specialist to have? Basically, it is:
- ability to work with different admin panels;
- basic HTML skills;
- understanding of PS algorithms, collection of the semantic core and its processing;
- knowledge of the basics of marketing and online advertising;
- literacy for checking text materials.
As practice shows, it is not at all necessary that a cool SEO specialist will have all this knowledge. An SEO specialist is not a developer, and he does not have to be perfectly versed in the technical part. He is also not a designer, so prototyping is not part of his responsibilities. An optimizer also does not configurecontextual advertising.
It is necessary to know the basic points, but at the same time you cannot demand that an SEO specialist perform the work of other specialists. Everyone has their own tasks, and website optimization is already the direct concern of an SEO department employee.
What should an SEO specialist be able to do?
It is enough to visit any job site, find an advert for an SEO specialist, and there will most likely be a full list of requirements. Usually employers indicate the following skills:
- collection of the semantic core with its clustering;
- preparation of metadata and technical specifications for writing content;
- conducting website audits;
- competitor analysis;
- working with link exchanges and understanding the principles of external optimization;
- work with GA, GTM, Search Console;
- ability to use AllPositions or similar services, Key Collector; Screaming Frog, Seo Spider and similar.
Some also indicate that it is mandatory for an SEO specialist to have experience in the subject matter of the projects that the employer is working on.
Responsibilities of an SEO specialist in a company
We have briefly reviewed the main things that an SEO specialist should be able to do. Now let’s learn in more detail about each of his job responsibilities in the standard position of an SEO specialist:
- Thorough analysis of the site . It is necessary for an SEO optimizer to conduct an audit, because the presence of technical errors, sanctions from search engines can nullify all further work on promotion. The professionalism of an SEO specialist largely depends on his analytical skills.
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