The Benefits of Using Cryptocurrency in Your Business

Over the last few years, the concept of cryptocurrencies has spread and seen a surge in use, while garnering varying public support and backing from various governments. Companies were initially hesitant due to its relative newness, but as the benefits of this method of payment become clear, more and more are jumping on board.

Numerous cryptocurrencies have been created due to the development of blockchain technology, and each has its community, structure, unique use case, utility, and other characteristics.

The way society conducts daily financial transactions is changing due to cryptocurrencies, and the appreciation for blockchain-based currencies is growing. This is another thing that all cryptocurrencies have in common.

The transition may seem quick now that the DeFi sector alone appears to be on the verge of becoming a trillion-dollar industry. However, the fundamental adjustments began in 2008, when the Bitcoin whitepaper swept the mailing list of cypherpunks.

Since then, there has been no turning back from the anticipation surrounding Bitcoin’s potential, which is growing exponentially. The public’s interest in blockchain technology quickly increased, which led to a spectacular rise in the number of cryptocurrencies, DEXs, NFTs, dApps, and other crazy things that went along with it. If you are interested in blockchain technology and want to stay current on the latest news on cryptocurrencies, start following Coinwire now.

It is generally accepted that Bitcoin and the cryptocurrency market, in general, have arrived as a novel, engaging, and exciting medium of trade for both casual crypto users and enterprises looking to broaden their access to unfettered financial markets.

People use cryptocurrencies as a form of payment for a variety of reasons, some of which include the following: it is either quicker, cheaper, simpler, or more private, and sometimes it offers all of these benefits at the same time.

Similarly, users who offer cryptocurrency as a payment option enjoy additional advantages. These advantages primarily come in the form of reducing or eliminating the numerous problems and obstacles posed by conventional payment methods such as credit cards and bank transfers, as well as expanding the available options for doing business.

When it comes to integrating payment rails for cryptocurrencies into their business operations, users will almost always come out on top, and here are a few of the reasons why:

1. Receive payment instantly and from any location.

When using crypto assets, the speed of transactions and the costs of those transactions are in no way impacted by the customers’ locations. Payments are typically executed in a matter of seconds due to the tendency of the majority of blockchains to settle cryptocurrency transactions instantly.

Even payments in Bitcoin and Ethereum require more time to process. They can be detected and approved as paid by utilizing crypto payment processing services. This reduces the time spent waiting for the transaction to be fully confirmed. These cryptocurrency transactions are made public on the public ledger and searchable in real time.

Having a bank account or using a credit card or debit card to transact in cryptocurrency is unnecessary. Whether they exclusively sell digital products online, sell goods or services in-store, transport the merchandise to another continent, or even collect cash from business associates, merchants can benefit from this.

Cryptocurrencies, and the businesses that employ them, are not restricted by national boundaries. Access to cryptocurrency as a payment method is always helpful, regardless of the circumstances.

2. Avoid making unneeded and expensive currency conversions.

Imagine if your company frequently engages in business on a global scale. If this is the case, making payments across borders using a number of different banks and a number of other accounts may become quite a hassle if currency conversion is involved. This results in extra challenges, such as delays and increased charges.

In contrast, no cross-currency settlements are required when receiving or collecting payments in digital money instead of traditional cash. And even if it happens, dealing with fiat currency exchange rates and processes is a far more stressful experience, so it’s not a burden even if it does happen.

It’s possible that this benefit isn’t the most important one for most companies, but in some circumstances, it can help you value the ease of use that cryptocurrencies bring to the table even more.

3. Take advantage of decreased transaction fees.

It is not uncommon for traditional payment providers, such as credit card processors, to charge merchants a standard fee of 3% to 5%. However, if you use cryptocurrency payments, you won’t have to worry about these costs anymore.

The only situation in which a merchant might incur some charges is when a third-party payment processor is utilized to manage the flow of payments and provide tools for accounting and other business activities. In this scenario, the merchant will be responsible for those costs.

However, the price that crypto payment providers charge is many times lower than what traditional methods of payment charge. Even in the best-case scenario, it does not surpass one percent of the total number of transactions.

4. There will be no more false chargebacks.

Most e-commerce veterans have, at some point in their careers, been forced to deal with clients who, after purchasing their goods or services, called their bank and requested a chargeback.

Customers may initiate chargebacks for a variety of reasons: some forget what services they subscribe to and become paranoid that someone is charging their credit card with arbitrary purchases; others have the intention of exploiting consumer protection laws and triggering a refund through the bank for a product or service that has already been used, and still, others forget what services they subscribe to and become paranoid that someone is charging their credit card with arbitrary purchases.

However, customers seldom discern the difference between a chargeback and a refund. As a result, up to 80% of all chargebacks are filled incorrectly, which results in a significant financial loss for businesses. Some people tend to phone a bank and ask for a refund in this manner rather than contacting the merchant for a refund; this transforms the situation into what is known as “friendly fraud,” sometimes known as “unwilling fraud.”

Fighting false chargebacks is always an undesirable duty. Still, it is essential because each undisputed chargeback has the potential to punish a merchant with a heavy fine from the bank and the loss of the entire profit from a sale. In addition, a credit card processor may consider terminating a client’s access to payment processing services if the merchant has a disproportionately high number of chargebacks relative to the overall number of orders they have processed for their business.

Disputes about chargebacks almost never end in favor of the seller. Studies have shown that card issuers favor customers more than businesses that accept their cards as payment. More specifically, the frequency of disputes has increased by five, which does not sit well with business owners aware of how time-consuming and stressful customer disagreements can become.

The good news is that cryptocurrencies make false chargebacks a thing of the past. It is impossible to charge cryptocurrency wallets without the authorization of their owner; hence chargebacks are rendered obsolete by cryptocurrencies. Even if such a mode of payment is only offered as an additional payment option, it can potentially lessen the hazards outlined dramatically.

5. Recognize and welcome new, affluent clients

Forrester Consulting, a research and advisory organization surveyed BitPay’s client base and found that forty percent of customers who opt to pay with cryptocurrencies are first-time customers of the merchant. In addition, clients who are comfortable using blockchain technologies typically spend twice as much money as those who pay with credit cards. They are more likely to return if they had a good experience the first time they did business with a company.

It is especially pertinent for businesses that cater to a demographic of educated guys under the age of 34 because they control the most significant portion of decentralized wealth globally. Accepting cryptocurrency payments is a no-brainer for these firms because of this fact.

If you let them spend that wealth at your company, you may see a significant uptick in overall sales and revenue, leading to the next point of contention.

6. Utilize cryptocurrency for marketing purposes

In a situation where new consumers are coming to you just because your company accepts some of the cryptocurrencies they hold, there may be few viable marketing options.

As a company that processes cryptocurrency payments, we see firsthand the success that comes to merchants who market their businesses as being open to cryptocurrency transactions every day. According to this line of thought, you should not only provide a product or service, but you should also make it available to the most significant number of people possible and let them know that if they have cryptocurrency, they are more than welcome to conduct business with us.

This philosophy is excellently embodied by companies like the booking service Travala, which demonstrates that a crypto-focused approach and savvy use of social media can enhance sales for any business that accepts digital assets.

By making it possible for customers to pay with cryptocurrencies, companies can get a competitive advantage in the market for early adopters and access a new category of customers, which will only grow significantly over time. You can even work with your payment provider to increase your exposure to customers who are comfortable shopping online with cryptocurrencies. In other words, if you make good use of this chance, you can expect to see the fruits sooner rather than later.

7. Maintain financial control

Cryptocurrency restores legal ownership of money to its rightful owners—individuals and companies alike. When you get paid in cryptocurrency, you can either keep it in its current state on the blockchain or immediately exchange it for a local fiat currency using third-party payment processors upon receiving the final settlement. This decision is entirely up to you.

However, it is essential to keep in mind that even though accepting Bitcoin payments on your own is simple, collecting several coins concurrently without the assistance of an outside party can soon become a never-ending bother and a tax nightmare.

This is why most firms do not construct cryptocurrency payment rails independently. Instead, they either do not bother at all or tie up with other organizations that can perform all the work for them and even offer the flexibility they could never have dreamed of having.

8. Security

One cannot sign transactions or gain access to one’s assets in a cryptocurrency wallet unless one has the private key. If, on the other hand, you give away your private key, there is no way for you to get your money back.

Moreover, the structure of the blockchain system and the decentralized network of computers that verify transactions provide an additional layer of protection for transactions. The network’s safety level improves with the amount of computer power added to it.

Before the rest of the network can validate the ledger’s accuracy, any attempt to change the blockchain and any attack on the network would require enough computer power to confirm numerous blocks. This form of assault is too expensive for widely used blockchains like Bitcoin and Ethereum.

In most cases, compromised crypto accounts may be traced back to lax security practices at a major cryptocurrency exchange. If you keep your cryptocurrency assets in your wallet, then the level of security is significantly increased.

9. Privacy

It is possible to keep some privacy when dealing with cryptocurrency transactions because opening an account at a financial institution is not necessary. Transactions are pseudonymous, which means that while there is an identifier for you on the blockchain — in the form of your wallet address — that identity does not include any specific information about you.

This degree of seclusion is often desirable in various contexts (both innocent and illicit). Having stated that, any time an individual ties a wallet address with an identity, the data of all transactions become publicly available. There are several other approaches to conceal transactions further, in addition to many cryptocurrencies designed to maintain users’ confidentiality.

10. Transparency

Every transaction involving cryptocurrency is recorded on the publicly distributed blockchain’s ledger. There are tools available that enable anyone to search for transaction details, such as where, when, and how much cryptocurrency was transmitted from a wallet address. Additionally, the amount of cryptocurrency that is held in a wallet is viewable by everyone.

This degree of openness can help lower the number of fraudulent transactions. Someone can either demonstrate that they have the cash available for a transaction or send money with proof that it was received.

11. Protection from inflation

Bitcoin and other cryptocurrencies have gained popularity due to the widespread belief that they can be used as a protection against inflation. Bitcoin has a finite coinage, meaning there is a maximum to its entire supply. If the expansion of the money supply is more significant than that of the Bitcoin supply, the price should continue to rise. A wide variety of additional cryptocurrencies use techniques to limit the supply.

Conclusion

It is difficult to argue that using or investing in cryptocurrencies does not provide any value, given all of the above-mentioned advantages that cryptocurrency possesses over fiat currency and other asset classes. The utility provided by various cryptocurrencies is of tremendous value to many people who place a high value on conducting transactions quickly and securely. In addition, over time, there will be fewer and fewer obstacles to overcome on a technological level. When you consider the benefits of diversification and the possibility of acting as a hedge against inflation, the advantages of including cryptocurrency in your investment portfolio begin to become more apparent.