Your mobile device is one of the most powerful tools that you have access to. Business text messaging offers new ways of communicating and engaging with clients. It’s simple and has the potential to reach thousands of people at once, especially when mass texting services are used. Mass texting is a great option for businesses, and differs from standard texting apps, though both are rather useful. But how are they different and how can they help your business?
SMS marketing, also called short message advertising, is an inventive technique that permits businesses to reach a broad consumer base and promote brand awareness through short texts. It is an excellent way to promote your brand, as many people access text messages immediately after receiving them.
Speed Matters
Using texting as a marketing tool is an exceptional way to gain new customers and keep your old customers in the know. Text is fast and incredibly effective. The average American sends and receives an average of 90 text messages per day. Imagine the growth you’d experience if your text was just one of those. Texting provides an almost near guarantee that your message will be seen, which is something that few other marketing tactics can promise.
Not only is texting effective, but the speed of it matters as well. Texting is fast, and because of this, you’re able to quickly get your messages out and seen. Mass texting apps are even more effective at getting your message seen quickly compared to standard texting apps. This is because mass texting apps will allow you to send your message to thousands of people at once, whereas other texting apps may not offer that. Mass texting is effective and fast, providing quick results and effective marketing.
More Features
Mass texting and texting apps both offer a variety of different features. Your overall goals and needs are what ultimately determine which service is more suited for you. Mass texting apps offer features in the way of speed, and the ability to add thousands of numbers to your directory at once. Of course, this plethora of numbers may be bought or may be accumulated through customers themselves. It’s also worthwhile to utilize a mass text service. This service provides easy and effective mass texting solutions meant to help your business grow and gain. However, most texting apps do not offer these, as they’re more a medium for a service rather than a service themselves. It should also be noted that mass texting is also often done through texting apps themselves, though not usually standard apps.
Ease Of Use
Texting apps are very easy to use; so easy, in fact, that children are often able to use them. They are probably slightly easier to use than some other communication apps. Mass messaging is sometimes more complicated to utilize, depending on the method and program that you’re trying to use. If you employ the help of mass messaging service companies or professionals, the ease of use doesn’t quite matter. Currently, you’d be pressed to find professionals to manage your standard texting apps for you, as it’s rather unnecessary. However, hiring help to manage your mass messaging is not only common but even preferred and recommended. Both are easy to use, just in different ways, and depending on your needs, you may find one easier than the other.
Availability And Use
Another difference between mass texting and texting apps is the availability of the apps and services. While both are rather available, they’re available in different ways. Anyone can easily download and use standard texting apps, whereas mass messaging usually takes a bit more knowledge to access and use. Mass messaging is easier to find professionals to manage the service on your behalf, though. If you’re looking to message friends or a few local customers, regular texting apps are a great way to do that without giving out sensitive details. However, if you’re looking to reach new customers and inform new and old customers by the masses, then mass messaging is for you. For the sake of marketing, mass messaging is much more effective, especially when you hire the extra help to manage it all for you in an effective way.
Differences Met In The Middle
Mass texting refers to sending thousands of text messages to different numbers at once. Most texting apps are the medium in which messages are sent. Texting apps include platforms like WhatsApp, which allow you to send messages to just about any number without using your real phone number. Texting apps will tie to your actual number but will create a different one to use to send texts. This number is often referred to as a VOIP, or “voice over internet protocol.” Plenty of mass texting services will use a standard texting app to complete the job. This is because most traditional devices don’t easily send thousands of messages at once. Mass messaging services and standard texting apps often meet in the middle, being similar in the way of service and utilization. They also often compliment one another. However, they are still somewhat different platforms.
Mass messaging apps and texting apps both have their uses and their place in the world. Both are useful for personal and business communications. However, they are very different things. It’s often recommended that you employ the help of professionals when utilizing mass messaging, as it makes the process easier to do. However, it’s worth saying that both are accessible, and both are excellent tools for any business.
