The power of smart email marketing cannot be denied. Emails have been around since before social media, video content, or sponsored ads, but are still one of the strongest marketing and sales tools that exist. Sales emails, especially in the B2B domain, can help businesses reach out to potential customers confidently and with the right information. All you need to do is know how to write them.

The best way to go around it is to build an email writing strategy and stick to it. This guide has all the information you need to learn how to nail your B2B sales emails every time. So, just keep reading to learn about the essential steps that will work wonders for your B2B sales emails.

1. Excite with the Subject Line

Let’s face it- most people don’t like receiving spammy emails that offer them something to buy. This is especially the case with companies’ executives who receive a ton of these B2B sales emails every day. This is why you need to try to stand out.

You only have one chance to do it- using an existing subject line.

Why?

Because it’s the first thing they’ll see and they’ll instantly decide whether to read the email or throw it in the Trash.

So, here’s what makes a subject line exciting:

• it adds and promises value
• it creates urgency
• it asks a question or raises a dilemma
• it clearly signalizes why the customer should open the email

So, a subject line such as “Need a proven solution for…?” or “Want to save money on our lifetime deal?” is certainly going to raise interest.

2. Short & Simple

Nobody wants to waste their time reading a long email they’re not even sure is valuable to them. This is why with B2B sales emails you want to keep things short and simple. What does this mean?

It means you need to:

• keep the entire email copy short
• divide it using subheadings
• write in short paragraphs

The company representative will scan the email quickly and decide it’s something they should look into. This way, you increase your chances of having the customer read the entire email.

3. Strong CTA

You only need one CTA in a B2B sales email. More than one would make the whole thing confusing, pushy, and less appealing to the recipient.

This one CTA reflects the goal you’ve set for your email. It tells the recipient exactly what you’re offering, or what you want them to do.

The CTA should also be:

• short
• simple
• straightforward

So, instead of “Book a free consultation with our customer representative today!” try something lighter like “Book your free consult!”

Use visual elements to make it pop up and stand out from the rest of the email content.

4. Use Natural Language

Even though B2B sales emails need to be professional and informative, it doesn’t mean they have to be stiff or overly technical. Just like B2C emails, they too need to sound natural and friendly and make the recipient feel like they’re talking to a friend.

To achieve this effect, you need to avoid doing the following:

• using technical or formal vocabulary
• using complex phrases or sentences

Instead, you should set a conversational tone and stick to it throughout the email. Once you finish writing, read it out loud to check if you succeeded in making it natural.

5. Back up Your Claims

Being a sales representative that’s reaching out to a company, not many people are going to blindly believe every word that you write in the email. This is especially the case if you don’t add any evidence to back up your claims.

So, what type of evidence are we talking about?

Try adding:

• your company statistics
• case studies
• customer reviews
• charts
• third-party mentions of your company or products

You can create reports with data and numbers potential customers would want to see. If you need help with this writing assignment, explore some essay writing companies that hires professional writers who can do it for you.

6. End with a Clear Request

If you got the potential client to the end of the email, you’re almost there. All you need to do is seal the deal and have them perform the desired action.

But, how can they do it if they’re not sure what it is?

So, end your email with:

• a request of what they should do
• explanation of how they can do it
• confirmation of what step implies.

Here’s an example to help you understand:

If you’re interested in applying this tool to your employee’s work routine, click the button below to schedule your meeting with one of our sales representatives.

So, whether you want them to attend your virtual event, check out your new products, or try out a demo version of a tool you launched- just make it clear.

7. Run A/B Tests

Every element of the email that we’ve discussed above is prone to changes. This is because you can only be certain about what works and what doesn’t if you run A/B tests.

This means testing one element of the email by creating two or more variations and seeing which one drives the best results.

For instance, you can send an email with the same body but change the subject line. For each version, measure:

• email open rate
• response rate
• click-through rate

After measuring the results, you’ll see what your target audience prefers and what works best for them. Learn from each A/B test and use your findings to improve your future emails.

Final Thoughts

In B2B sales you need to be direct and open. But you have to be careful not to cross the line and come across as too pushy or arrogant. That’s why you need to find balance when writing your B2B sales email.

The steps we’ve presented above will successfully guide you through the process of writing your sales email script and perfecting it with every new attempt.