Do you dream of your company being as recognizable as Nike, McDonald’s, or even Tesla? Then you need to start building your brand awareness. To get started, try out these 8 brand awareness strategies that are simple and effective!
Brand Awareness Definition
Brand awareness refers to how famous a company is and how aware the general public is of its products and services. For example, when you tell someone about sneakers, their brain immediately starts conjuring up images of Nike and Adidas, or if you ask a German person about gambling, they will instantly think of the online slots like spielautomaten kostenlos spielen. Brand awareness importance cannot be overstated because the more famous your company is, the easier it is to win and retain customers and, of course, to make awesome profits.
Why Does Your Business Need a Brand Awareness Strategy?
Your business needs a brand awareness strategy because otherwise, you will be performing random actions with no plan. In the highly competitive digital world, if you don’t have a well-defined strategy, building brand awareness is going to be incredibly difficult. But don’t worry, you will find some amazing brand awareness strategies below, which you can start implementing today!
1. Try Influencer Marketing – Super Effective Brand Awareness Strategy
Are you wondering how the top companies in the world are building brand awareness? They are collaborating with influencers! Recent studies have shown that brands can expect to earn up to $18 for every $1 they spend on influencers. This incredible return on investment is much higher than other marketing channels, so if you are not using it, you are simply leaving money on the table. With influencer marketing, you can instantly get millions of eyes on your products and get your brand associated with the most successful influencers in the market!
2. Start Making Videos Now!
Video content has a higher conversion rate than text and images (4.8% vs. 2.9%). With well-produced video content, you have the chance to go viral and quickly rack up millions of views on platforms like TikTok, Facebook, YouTube, and Instagram, which do wonders for your brand awareness. Video is such a powerful medium because humans are visual learners, and a video is able to hold their attention much more effectively than other forms of media. You have so many options when creating video content – check some of the most effective ways to build brand awareness through video:
- Instagram live stream
- Vlog
- Unboxing videos
- Video tutorials
3. Revamp Your Social Media – Easy Brand Awareness Win!
In this day and age, your brand awareness campaign can’t afford to not include a variety of social media platforms. If you don’t have a TikTok, Instagram, Facebook, or Twitter account, then set them up right now! Billions of people from all demographics are spending hours every day on these platforms, and you need to get your brand in front of them. You should use social media to tell your company’s story, inform customers about products, promote events, and let them know about special deals.
4. Offer World-Class Customer Support
A great way to stand out from your competitors and get all the brand awareness advantages is to provide superior customer support. To provide amazing customer support and develop brand awareness, you should offer:
- 24/7 live chat
- Respond to emails within 24 hours
- Process and ship orders instantly
- A simple 2-step buying process
- Regular discounts
By providing incredible customer support, you will get your customers to start telling all of their network about how great your company is and help you crush your brand awareness targets.
5. Create an Amazing Logo
Let’s face it, most companies’ logos are boring, and you forget them instantly. However, some companies like McDonald’s and Nike have logos that are burned into our minds! If you want to ensure people always remember your company, you need an eye-catching logo that is not only aesthetically pleasing, but also encapsulates what your business is all about.
6. Build Your Email List
Are you sending out regular emails to current and previous customers as well as prospects? If not, you should be! Automated emails are among the very best brand awareness tools and can be set up in just a few hours. If you don’t have a sufficient email list, don’t worry, it is possible to buy emails from people who fit your target demographic. You should send a variety of emails that inform people of your company’s story, new products, and promotions.
7. Write Guest Blogs!
The biggest brand awareness advantage of writing guest blogs is that you can target the exact audience that is perfect for your product. For example, let’s say you have just built an amazing SaaS offering, you find the biggest software blogs and write a guest blog talking about the industry and how your new product solves key problems. Your blog is instantly seen by millions of tech enthusiasts, and before long, the whole industry knows about your software. Guest blogging also has the added benefit of helping your website boost its traffic and build authority, which will improve your brand awareness.
8. Create a Podcast
Up to 100 million Americans listened to a podcast in 2021, and this number is only set to rise as this booming media format is allowing amazing conversations to take place. A great way to experience brand awareness growth is to either sponsor a successful existing podcast or start your very own!
Conclusion
Developing your business’ brand awareness is the most effective way to grow your company, enter new markets and build loyal, lifelong customers that are ready to pay good money for your products. All this can be achieved by following our brand awareness tips! We would love to hear your opinion. Please comment below what brand awareness benefits you have achieved and what your favorite strategies are!
Bio:
Christine J. Shepard is a digital marketing expert who has worked at a number of top agencies and now works as a freelance consultant. In her spare time, she likes to relax in cafes and check out the latest modern exhibitions.
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