If you are trying to grow your business in these difficult and odd times, you already know that it comes with its own set of growing pains and difficulties.
The times are uncertain, and more and more businesses are moving most of their activities online. That is why SEO coaching can help your venture now more than ever.
Read on to learn what SEO is, why it matters, and how SEO coaching can help your business grow. Once you know all that, it will be much easier to find the right coach for you.
What is SEO?
SEO stands for Search Engine Optimization. It’s the practice of using search engines to market your business and get your brand in front of those who use those engines to search the Internet.
It is the process of finely tuning your site’s web pages so that they appear at the top of search engine queries for your selected keywords.
SEO can help business owners have fast, robust, and user-friendly websites that rank higher in search engines. This brings more qualified potential customers to their sites and eventually leads to higher conversion rates.
SEO also helps build brand awareness for your business as search engine users are more likely to trust a website on the first page of search engine results pages (SERPs) than those that are not.
What are the benefits of search engine optimization?
Online content constantly changes. Having a website is not a one-time venture. Instead, to keep your online content competitive and always attractive to potential customers, you have to keep it up to date with current trends and things your visitors might need. Here are the benefits that SEO can bring to your business:
User-friendly websites
Despite its name, SEO is not all about optimizing for the search engines. Today SEO is also about improving user experience. A well-structured, clean, and fast loading website attracts a visitor to stay longer. This decreases bounce rate and increases page views.
Simultaneously, highly relevant content (sales pages and blog articles) keeps your readers happy. They are more likely to find answers to their questions, solve their pressing issues, and find what they’re looking for on your site.
If done correctly, SEO can make your visitors happy, which makes search engines rank your site higher, as they aim to serve high-quality information to their users.
Increased brand awareness
If people continue seeing your brand name high on the first page of their search results, they will become more aware of your presence online and offline. This is extremely important for small businesses since proper SEO can help them reach their goals faster by bypassing the competition.
Customer insight
If your website is optimized correctly, it will increase your search engine visibility, usability, and credibility, along with traffic to your site. That is when you can get the most out of Google Analytics.
Use this tool to rack valuable information about your visitors. Find out what browser they use, what keywords, their geographical location, and more. Use this info to discover your target market, hone your advertising, and determine strategies based on facts.
The better you know your customers, the better product or service you can provide, and ROI (return of investment) will follow.
Higher conversion rates
SEO-optimised websites load faster, are easy to read and surf, and display correctly in almost all types of devices, including mobile phones and tablets.
Websites that are easy to read and navigate are more likely to grab and hold your readers’ or visitors’ attention. This means that they’re more likely to become your loyal customers and returning visitors, thus increasing your conversion rate.
Cost-effectiveness
SEO is one of the most cost-effective marketing strategies. It targets users who are already looking for your products and services online. Because of this, the traffic resulting from SEO is more qualified than many other marketing strategies. Once you attract the right traffic and start converting, you won’t spend much money on SEO.
Your ranking will be enough to obtain new customers without investing in paid marketing campaigns. You will have to maintain the SEO, but the cost is significantly lower than what you would pay for ads. Money spent on SEO will go a longer way, since it will bring you new customers over a more extended period of time.
What is SEO coaching?
Now that you know about all the benefits your business and website can reap from well-done SEO, you might have also figured out what SEO coaching is.
With the help of an SEO coach, you can learn more about how and why search engine optimization works and approaches that you can use to make your site more visible on the Web.
An SEO coach will teach you the different aspects of SEO, why it matters, and how to apply it to your website. SEO coaching involves talking with the coach, explaining your situation, learning about SEO, and using the things you know on your website.
Here is what you get with SEO coaching:
Customized training
While you can learn about SEO by yourself, online tutorials and video guides tend to be very broad and not specific to what your brand or business needs. Every business is unique, and your coach can provide tailored advice to make sure you are on the right path to grow your business.
Greater independence
An SEO coach will help you develop the skills you need to improve your SEO correctly. With these new skills, you will no longer need an SEO team or a company to improve your website.
The training you undergo will help you avoid costly mistakes and give you greater independence while saving you money in the long run.
With SEO coaching, you can have better control of your content. You will learn the best approaches to take based on your situation and ensure that the SEO is done in a way that you prefer and with more control than you would otherwise have.
Tech and industry updates
As stated above, the SEO industry is constantly evolving. Your SEO coach will help you stay on top of the latest news and trends. With their help, you won’t miss anything essential or fall behind when it comes to best practices.
A coach can help you and your site by bringing in fresh ideas based on SEO’s best patterns and trends in the world of digital marketing. This will help you stay visible, appealing, and relevant in the ever-changing online landscape.
Consistent learning
When you are studying on your own, it is easy to become sidetracked and lose focus. The risk of getting distracted grows even higher if you try to expand your business on top of balancing your private life. Different distractions can cause you to put your SEO training on the back-burner while focusing on other problems of your website, business, or life.
With SEO coaching, you will be able to stay focused on the tasks ahead. With a regular learning schedule and tasks that you have to complete in time, it will be easier to pay attention to things you are learning and stay on top of your game for the coaching course duration.
SEO coaches can help you develop and improve your website to increase your organic traffic. From here, you can continue to grow your business together with your online presence.
Michael has been working in marketing for almost a decade and has worked with a huge range of clients, which has made him knowledgeable on many different subjects. He has recently rediscovered a passion for writing and hopes to make it a daily habit. You can read more of Michael’s work at Qeedle.
