The Hapinoy Store Program focuses on the sari-sari stores in the Philippines (sari-sari is the Filipino word for “many or various kinds”), small neighborhood convenience stores or retail-based outlets that sell various things, mostly basic commodities. These kinds of stores are almost always located within or as an extension of the storeowner’s home. With about 700,000 stores in the country, sari-sari stores make up 30 to 40% of total retail sales in the Philippines.
Microventures Incorporated
Hapinoy is managed by MicroVentures Incorporated (MVI). MVI aspires to be the leading partners of micro entrepreneurs in the Philippines. In so doing, MVI leverages micro financing as a powerful tool to empower socially and economically challenged families.
In 2007, MicroVentures Incorporated launched the Hapinoy Store Program with microfinance borrowers in mind. Upon realizing that 15 to 20% of microfinance borrowers use the capital to put up stores or expand their inventory, the Hapinoy Store Program first focused on aggregating all these sari-sari store owners for bulk product discounts.
The Program
The Program starts with the infusion of capital (through the resources of the microfinance institution program partner) to and conversion of an existing sari-sari store in a specific town to a Lead Store or in Hapinoy terms, a Community Store. The Community Store is set-up to be able to service 100 to 120 smaller stores on average. The Community Store in addition becomes the point of entry of the primary benefits of the program:
* Cheaper access to goods. The Hapinoy Store Program is able to maximize lower acquisition costs since it operates as an aggregate account in terms of supply.
* Training. The training program aims to cover both personal growth and business training.
* Support. The program’s field operations team– called the Store Doctors– help diagnose and customize each store’s Path to Prosperity (more on this later). The Store Doctor’s weekly visit allows the
The benefits are then passed on to the smaller stores the Community Store services.
All of Hapinoy’s Community Stores are owned by female/women micro entrepreneurs whom we fondly call our Nanays as Nanay is the Filipino word for “mother”. The program then puts Nanay on the Path to Prosperity, focusing on Nanay’s growth in her business and personality.
Today, Hapinoy has evolved into a full-service micro entrepreneur enhancement program: a network of micro, small, medium and large enterprises where Hapinoy Community Stores and sari-sari stores serve as the hubs for goods and services that are coursed through the program and offered to its Base of the Pyramid target.
Hapinoy is now incorporating the following into the Store Program:
The Kahanapbuhay Program: Filipino for livelihood, the Kahanapbuhay Program will focus on helping local micro producers brand and package their goods and sell them through the network of Hapinoy Community Stores.
The Hapinoy Plus Model: Value added goods such as generic medicines and services such as HapiPrints, a photo printing service based in Hapinoy Community Stores will be added to the regular operations of the Store. These new value added goods and services aim to increase traffic to and the profit margin of the Community Stores.
Interested parties may send a letter to info@hapinoy.com or download the Partnership Kit.
One may apply to become a Hapinoy Community Store if the program is being implemented in your area by a local micro finance partner.
Check if the Hapinoy Sari-Sari Store Program is coming to your area by contacting any of CARD’s Executive Offices:
CARD MRI Executive Office
20 M.L. Quezon St., City Subdivision, San Pablo City, Laguna, 4000 Philippines
E-mail: mri.info@cardbankph.com
CARD Bank Executive Office
Telephone: + 63 (049) 562-4309
Fax: + 63 (049) 562-0009
CARD NGO Executive Office
Telefax: + 63 (049)-561-2018
You may then ask your local CARD branch about the details of the Hapinoy program.
Hapinoy Video
hi i’m nelda OFW from hongkong, plano ko kc mag forgood, paano po ba mka attend ng seminar ng HAPINOY, gusto po akong umattend, meron po ba kyong seminar sa CEBU?
hello im from bulacan interesed po ako sumali ngpaplano po ksi kmi mgopen ng isang small sarisari store.thanks po
Ano po ba ang happypinoy at paano po sumali
member po ako ng card.pero di ako member ng hapinoy.matagal na ako may tindahan mga 15 years na. pero bago pa lng ako member ng CARD
hi im Eda Mia Africa from Davao City…and im a member of CARD here in davao….im interested to join Hapinoy Store Program..thanks and god bless
im melba otamias from proj8 quezon city, i want to join hapinoy program i have a sari sari store.
im melba otamias from proj8 quezon city, i want to
hello! i'm cristina gimoro from bulacan. i want to join hapinoy program. Please help me and guide me. thanks.
hi I'm sheila araneta from binangonan rizal..how to join hapinoy program? thank you…
what is CARD stands for & how to join Hapinoy.
Hi, I'm Rose Hidea, from Makati City. Currently , I'm working as sales & Marketing Assistant but this time I was planning to resign to my job and rather put up a sari sari store. I used to search in the internet on how to start a sari sari store business and I learned about Hapinoy. May I know what is the requirement's to operate a Hapinoy Community Store and where can I attend a seminar on this. I am very much willing, please contact at 09128062945 or email me at rc_hidea@yahoo.com… Thank you so much.
Hello, I'm Racquel Edria here, from Tanza, Cavite I am interested of how your company can help people who wish to have even small sari-sari store but have no budget or capital to put up this business. Hope I can find the answer here in your company. Best regards and more power. By the way my cp no. is 09196234283. Thank you so much.
hi.. I am Cecil Falguera from DAvao City.. I am interested of the Hapinoy Store Program… I wish to operate a Hapinoy Community Store here… PLease contact me through 09193097660. I am more than willing to attend a seminar.
I am a CARD member here in QC but I am not a member of Hapinoy. I own a sari-sari store for 3 years already and I want to attend your seminars and to join Hapinoy. Please inform me when and where this seminar. Thank you
I am a CARD member here in QC but I am not a member of Hapinoy. I own a sari-sari store for 3 years already and I want to attend your seminars and to join Hapinoy. Please inform me when and where this seminar. Thank you
Seminars please!
hello!po!paano po sumali sa hapinoy program ninyo?gusto ko sanang sumali at magkaruon ng maliit na tindahan.salamat po!
ako po si eva ubana,nagkataon po na nag sesearch po ako kung ano pa po maari kung maitulong sa husband ko para sa pamilya namin,isa po syang ofw,na katamtaman po ang sahod para sa aming pamilya,,,pangarap ko po magkaron ng maunlad na grocery store,baka po ang hapinoy sari sari store ang makatulong sa akin.taga limay bataan po ako salamat po…
gusto ko po sana magkaroon ng sarili kong sari-sari store dito sa amin pero parang wala akong idea kung saan kukuha ng starting capital. sana mabigyan nyo po ako ng idea o tulong para sa pagsimula ko sa negosyo. salamat…
May plano po ako magtayo ng mini mart or sari sari store at gusto ko din maging member ng hapinoy sari sari store ano po ang dapat kong gawin? Paano po?
gudam..gusto ko po sanang magkaroon ng hapipinoy na sari sari store d2 sa san pedro laguna..paano po ba magsimula?tulungan niyo naman po ako..gusto ko po talaga magkaroon ng sariling negosyo.
gusto ko pong magkaroon ako ng hapipinoy store ano po gagawin ko at san me lalapit
thanks po
Gusto ko pong mag karoon ng hapipinoy na tindahan ano po gagawin ko at san me lalapit sana po ay matulungan nyo po ako thanks
Nagbibigay po ba kayo ng start-up capital o yung pang umpisa ng tindahan? O baka ang tinutulungan nyo ay yung may existing ng tindahan? Pwede po ba nyo kaming tulungan dito sa San Fernando, Pampanga? Start up capital po sana ang kailangan namin.
gandang araw po… dati n p kaming my maliit n tindahan at tulong p kaming mg asawa sa pgtitinda at pmamalingke… kaso ang puhunan nmin ay kinukuha p nmin sa 5-6, kya nga po bago man matapos ang utang puhunan nmin ay halos wala n rin kami paninda, halos 20 taon n ganun ang situation nmin kya nga po tinigil muna namin ang tindahan, gsto p sana nmin ibalik aming tindahan… mtutulungan nyo b kami n mgkaroon ng puhunan? e2 p ang cel no ko 09108346155 kng sakali mtulungan nyu p kaming mg asawa n mgkaroon p ng phunan.. maraming salamat po…
gd pm po..wala namang hapinoy sari-sari program sa local municipality namin..taga sta. catalina,negros oriental po ito..what shall i do to avail with it..tnx
Interested parties may send a letter to info@hapinoy.com or download the Partnership Kit.
Sa lahat ng GUSTONG MAGKAROON NG HAPINOY SARI-SARI STORE, Check n’yo lng kung ang Hapinoy Sari-Sari Store Program is coming to your area by contacting any of CARD’s Executive Offices:
CARD MRI Executive Office
20 M.L. Quezon St., City Subdivision, San Pablo City, Laguna, 4000 Philippines
E-mail: mri.info@cardbankph.com
CARD Bank Executive Office
Telephone: + 63 (049) 562-4309
Fax: + 63 (049) 562-0009
CARD NGO Executive Office
Telefax: + 63 (049)-561-2018
You may then ask your local CARD branch about the details of the Hapinoy program.
may maliit na akong tindahan, kung mag join ba ako sa hapinoy matutulungan ba akong madagdagan puhunan ko para lumaki tindahan ko……ty
GUD AFTERNOON PO…MAYROON NA PO BANG HAPINOY DITO SA NEGROS OCCIDENTAL? TAGA SAN ENRIQUE, NEGROS OCCIDENTAL PO AKO…PWEDE PO BA AKONG HUMINGI NG TULONG PARA MAKAPAGPATAYO NG TINDAHAN? PWEDE RIN PO BA AKONG MAGING LEAD STORE DITO SA AMIN?
HIHINTAYIN KO PO ANG REPLY.
MARAMING SALAMAT PO.
gusto ko rin po mag start ng store.. pno po ba.. slamat
I am an ofw and i wanted to join sa HAPINOY. Is it possible na kapamilya ko ang mag manage sa pinas?
Magandang umaga! Gusto kong mag-join sa HAPINOY, pano ho ba? Dati akong may sari-sari store pero naisara ko dahil sa kakulangan ng puhunan, gustung gusto kong magtayo ulit ng sari-sari store pero puhunan ang problema ko, pwede ba akong makahingi ng tulong sa HAPINOY at makapagtayo ng tindahan at maging isang lead store? Dito ho ako sa San Pedro, Laguna. Maraming salamat ho.
can i start with a humble capital of only P15k?
hello Dimpleperia and Mel Angeles Check if the Hapinoy Sari-Sari Store Program is coming to your area by contacting any of CARD’s Executive Offices:
CARD MRI Executive Office 20 M.L. Quezon St., City Subdivision, San Pablo City, Laguna, 4000 Philippines E-mail: mri.info@cardbankph.com
CARD Bank Executive Office Telephone: + 63 (049) 562-4309 Fax: + 63 (049) 562-0009
CARD NGO Executive Office Telefax: + 63 (049)-561-2018
You may then ask your local CARD branch about the details of the Hapinoy program.
i want to join hapinoy but how?
i want to join
HAPINOY SARI SARI STORE, but how? please give me details …