Impersonation attacks are like cyber trickery where bad actors pretend to be someone or something they’re not, like a trusted person or company. They do this to steal money, grab passwords, swipe data, or plant dangerous stuff like malware.
When it comes to their favorite scams, Email is their favorite playground for these scams. They play on our trust and familiarity. If an email looks familiar to use chances that we will fall for it are high. Plus, people are used to getting messages from companies in their inboxes, so no one will deem it to be suspicious.
It’s easier for these cyber fraudsters to fake someone’s identity in an email than over the phone. And with email, they can send loads of attacks simultaneously, unlike with one-on-one phone calls. So, it’s better to watch out for those suspicious emails.
A whopping two-thirds of phishing attacks involved some kind of impersonation. While training can help employees spot these impersonation attacks sometimes, they need help to catch everything, especially the tricky ones. That’s where technology comes in handy. Using a cloud email security system can shield your organization from these sneaky attacks and remove the risk of human slip-ups.
Motivations Behind Impersonation
Who do cybercriminals pretend to be? They’ll act as people and brands we trust, like:
Someone important at the company: They might pose as a CEO or other top boss to get employees to do what they want, fast. So that is an online impersonation attack one should be careful of.
Big-name brands: They’ve faked being well-known companies like Netflix, Shein, or Silicon Valley Bank. Hence, impersonation attack prevention is a must.
Outside vendors: Sometimes they pretend to be suppliers to trick folks into paying fake bills, also known as BEC scams.
What Can You Do To Recognize?
The thing about recognizing impersonation attacks is that it can be tough for some people. The reason is that it is aimed directly at you and your company. But still, there are some options that one can adopt to recognize any malicious activity.
Check the sender’s email address:
Such criminals try to fake their email addresses by pretending to be someone they’re not. So what you can do is hover over the sender’s name to see the real email address. And to be honest that is an effective way for online impersonation attack prevention.
Watch for strange requests:
Now If you get an email in which you are asked to do something weird from your usual tasks, that is your cue to be careful. So try to double-check with someone else in your company before doing anything. Because it’s better to be careful.
Pay attention to how the email is written:
Criminals are not perfect. This means that they often make mistakes in spelling or can use strange language. So If an email doesn’t sound like it’s from a coworker or boss, it will be a cue that it is probably from a scammer.
Beware of urgent messages:
Fraudsters often want you to act fast without thinking. And that is why they’ll use words like “urgent” or “confidential” to make you feel pressured or overwhelmed. So in this scenario, take a moment to think before doing anything, especially if it seems urgent.
Now that you have attained an understanding of what things you need to pay attention to, its important to adopt ways to protect yourself from these scams.
Protection
Avoiding impersonation attacks is crucial for organizations, and there are a few steps they can take to stay safe:
Upgrade email defenses: Traditional email security measures might miss impersonation attacks, so it’s essential to enhance defenses.
Recognize the limitations: Many standard email security tools struggle to detect impersonation attacks, especially if they lack a clear malicious payload. Even legitimate accounts can be compromised, making detection harder.
Choose an advanced solution: Integrated cloud email security solutions offer stronger protection. They use AI to analyze emails for suspicious content and context, catching even non-malicious impersonation attempts. Hence, impersonation attack prevention online can be done effectively.
Educate employees: Training programs and real-time alerts within email inboxes can help employees recognize phishing attempts. Clear standard operating procedures ensure that everyone knows how to handle suspicious emails, reducing the risk of falling for attacks. For example, requiring verification of all internal email requests before sharing sensitive information can prevent successful attacks.
By combining advanced technology with well-trained employees and clear procedures, organizations can significantly reduce the risk of falling victim to impersonation attacks.
Conclusion
The Identity Theft Resource Center expects a surge in impersonation attacks this year, posing a big challenge for organizations. But there are ways to fight back. By creating and enforcing smart security rules that boost awareness and gut instincts, companies can effectively reduce the risk of falling victim to impersonation attacks. It’s all about empowering your team to stay vigilant and trust their instincts when something seems off.
