The old saying about spending money to make money remains true in the business world. However, new business owners may discover their startup enterprise has many costs and little cash flow. Cutting corners seems helpful in many situations, as overspending could lead the enterprise to premature financial ruin. Still, becoming “too cheap” has drawbacks, and there are eight things a new business owner might wish to avoid deemphasizing or eliminating.
1 – Insurance
Business owners who do not carry sufficient liability and other commercial insurance policies could find themselves in a terrible position when faced with lawsuits or unexpected losses. A comprehensive policy that covers loss of use could help a company remain solvent when an unexpected weather incident forces an extended shutdown. As for personal injury lawsuits, a solid insurance policy may cover legal expenses, which could be enormous. So, shopping for the best insurance policy seems wise.
2 – Legal Assistance
Lawyers don’t only help entrepreneurs with civil actions. An attorney could assist a business owner with numerous other legal matters, such as reviewing contracts or staying on top of local legal compliance issues. Working with an attorney who understands business law could be a good investment for a new business owner.
3 – Security Issues
“Security” encompasses many elements, and a comprehensive approach that protects a business from theft, fraud, vandalism, and other malicious actions seems wise. Installing alarms and security cameras might not be enough. Investing in appropriate cybersecurity protections may prevent identity theft and other disasters that could result if a hacker compromises the system.
4 – Marketing, Advertising, and Promotions
Customers will likely patronize a business if they know about products, services, specials, locations, and other things presented in promotional material. A thorough and reasonably budgeted marketing campaign could help entrepreneurs connect with customers. Everything from online advertising, local newspaper ad purchases, and direct mail marketing could work in the new business’s favor.
5 – Accounting
A business owner might only understand how well a business does with proper bookkeeping. Reviewing detailed accounting info may help the owner determine whether the company is generating profits or suffering losses. Detailed information might assist the owner in deciding whether to expand or contract operations. And yes, hiring a skilled accountant could ensure the business complies with all tax requirements.
6 – Interior Design and Cleaning
If would-be customers, strategic partners, or others walk into a cluttered, dirty business or office, they won’t likely leave with a positive impression. When business owners and their staff cannot keep the premises clean, hiring an outside cleaning service may be best. Keeping the interior neat and orderly might reduce liabilities like potential slip-and-fall hazards.
Don’t overlook the value of quality interior design, either. Everything from choosing the right layout, furniture, and even plants and artwork could impress. A decent-looking interior design could work well for several years. However, investing in a new one may be a good move if the old look ages out.
7 – Employee Training
Employees may deliver their best work when they have the proper training. Comprehensive employee training could focus on things other than their daily tasks and responsibilities, including loss and risk mitigation. Safety training might be valuable, as well. Such training may reduce a company’s potential liabilities.
Well-trained and effective employees may take more pride in their work. They could be more productive, which can help the business. Their morale may remain high, reducing turnover. Employee turnover may cost a company substantially, so it seems wise to work at retaining workers.
8 – Market Research
Market landscapes may change, and so might consumer behaviors. Entrepreneurs with a better understanding of market conditions could be in a better position to make required changes. Investing in market research could help. Even something as seemingly minimal as paying for online customer surveys could help a business make appropriate changes when necessary. The changes might not even cost all that much money.
Conclusion
A new business involves smart investing, and not wasting money is always wise. However, some costs prove unavoidable when attempting to run a successful business. Entrepreneurs who launch startups should avoid doing too much on the proverbial cheap.
